Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

New Media Marketing BS

Program Overview

New media marketing is an interdisciplinary major with a curriculum that covers marketing, imaging, graphic arts, information systems, and management. The major provides an overall assessment of the current and future state of the graphic communication industry and is designed to meet the need for broadly educated marketing, new media, and management professionals.

Degrees Awarded

  • Bachelor of Science


  • Approximately 60 students are enrolled in this program

Cooperative Education & Experiential Education Component

  • Co-op is mandatory for this program
  • Minimum co-op requirement: 1 block, 12 weeks/semester
  • Co-op availability: second-year summer; third-year fall, spring, summer; fourth-year fall

Salary Information

Co-op:   $14.04                     $8.00 - $35.00
BS:         $48,320

Student Skills & Capabilities

New Media Marketing students have understanding of general business, specific marketing operations, consumer buying behavior, marketing planning, digital business and business problem solving. Students receive core business courses in the functional areas of business (marketing, operations finance, accounting, information systems), in addition to courses in communication, ethics and interpersonal skills. Learning to use theory and examples to create real marketing plans for companies.


Saunders College ranked #64 among 377 ranked business programs in the U.S. News & World Report 2018 edition of Best Undergraduate Business Programs. Saunders College also moved up 18 spots to #73 in the U.S. News & World Report 2019 edition of Best Graduate School Rankings among graduate business schools in America. Saunders College’s Marketing Program has been ranked #26 by Bloomberg Businessweek.

Job Titles

Product Analyst, Sales Representative, Marketing Research Associate, Marketing Manager, Business Analyst, Project Editor, Advertising Sales Account Executive, Product and Brand Manager, Retail Buyer, Digital Marketing Assistant, Graphic Designer, Marketing Coordinator

Selected Employer Hiring Partners

Accelerate Media, Ad Council, Brand Networks, Butler Till Media, Clever Method, Cloud Checkr, Dixon Schwabl Advertising, Inc., HubShout, Intuit, Kodak Alaris, Partners & Napier, Practis, The Hershey Company, ThirtySix Software, Vanguard, Wegmans, Xerox Corp, Avon, Walkt Disney, Next!, CGI Communications, Amazon

Contact Us

We appreciate your interest in your career and we will make every effort to help you succeed. Feel free to contact Taylor Lincoln, the Career Services Coordinator who works with the New Media Marketing program. You can access information about services through our web site at
Taylor Lincoln, Career Services Coordinator, This email address is being protected from spambots. You need JavaScript enabled to view it.;   585.475.5460
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603