Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

New Media Marketing BS

Program Overview

The Bachelor of Science in New Media Marketing major prepares students for a variety of positions, including product and brand management, marketing, research, advertising and B2B sales and sales.  As marketing majors, students acquire knowledge of consumer and business buying behaviors and market research methods through a combination of academic education and cooperative education.  The combination provides an understanding of problems related to a number of marketing areas: e.g., sales, product management, retail, research, advertising and product planning.

Degrees Awarded

  • Bachelor of Science


  • Approximately 70 undergraduate students enrolled in the program.

Cooperative Education & Experiential Education Component

  • Students are required to complete one semester or two summers of Cooperative Education.

Salary Information

Co-op:   $13.92                     $9.00 - $18.00
BS:         $49,500

Student Skills & Capabilities

·         The new media marketing curriculum provide an understanding of business in general, and specific marketing operations with an emphasis on consumer buying behavior, marketing planning, digital business and business problem solving.
·         Students receive core business preparation with courses in the functional areas of business (marketing, operations finance, accounting, information systems), as well as additional courses in communication, ethics and interpersonal skills.
·         Students will learn to use theory and examples in creating real marketing plans for companies in the community. Through these projects, students will learn to work independently and in teams to achieve organizational objectives.


Association to Advance Collegiate Schools of Business International (AACSB) representing the top 5% of all business schools worldwide. Middle States Association of Colleges and Schools.


Saunders College of Business ranked #61 among Poets & Quants Best Undergraduate Business Programs, highlighted by its rating as #16 in employment. Saunders College ranked #64 among 377 ranked business programs in the U.S. News & World Report 2018 edition of Best Undergraduate Business Programs. Saunders College also moved up 18 spots moved up 18 spots to #73 in the U.S. News & World Report 2019 edition of Best Graduate School Rankings among graduate business schools in America. From the team behind the #10 ranked Management Information Systems program by USA Today, Saunders College’s Marketing Program has been ranked #26 by Bloomberg Businessweek.

Training / Qualifications

A wide range of educational backgrounds is suitable for entry into advertising, marketing, promotions, public relations, and sales managerial jobs, but many employers prefer those with experience in related occupations. For marketing, sales, and promotions management positions, some employers prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous.(Source: U.S. Bureau of Labor Statistics O.O.H.)

Job Titles

Product Analyst, Sales Representative, Marketing Research Associate, Marketing Manager, Business Analyst, Project Editor, Advertising Sales Account Executive, Product and Brand Manager, Retail Buyer, Digital Marketing Assistant, Graphic Designer, Marketing Coordinator.

Selected Employer Hiring Partners

Accelerate Media, Ad Council, Brand Networks, Butler Till Media, Clever Method, Cloud Checkr, Dixon Schwabl Advertising, Inc., HubShout, Intuit, Kodak Alaris, Partners & Napier, Practis, The Hershey Company, ThirtySix Software, Vanguard, Wegmans, Xerox Corp, Avon, Walkt Disney, Next!, CGI Communications, Amazon.

Contact Us

We appreciate your interest in your career and we will make every effort to help you succeed. Feel free to contact Taylor Lincoln, the Career Services Coordinator who works with the New Media Marketing program. You can access information about services through our web site at
Taylor Lincoln, Career Services Coordinator, This email address is being protected from spambots. You need JavaScript enabled to view it.;   585.475.5460
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603