Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

Media Arts and Technology BS

Program Overview

The primary mission of the School of Media Sciences is to prepare students for career success in publishing, printing, and allied industries. These industries are in an exciting transition period, moving from mature industrial sectors to emerging information sectors. Technology, particularly the digitization of knowledge, is reshaping these industries with the convergence of design, new media, and Internet-based approaches which are creating unique opportunities for students to apply new skills and knowledge in this ever-changing work environment.
Media Arts and Technology is the School of Media Science’s undergraduate program leading to a Bachelor of Science degree. This program covers the publishing and workflow processes from design to production, including information technology infrastructure. All of the related systems, processes, and activities allow content to be created and shared via computer-based publications, printed material, on-line services, multimedia forms, as well as emerging technologies. Students not only build skills in traditional publishing but also in database management, new media production, and functional design.
Guided by their interests and career objectives, students can elect to build skills in 3 areas:
Advertising/Media Strategy & Contemporary Publishing, Digital Imaging and Premedia, and Print Production Quality.

Degrees Awarded

  • Bachelor of Science


  • Approximately 70 students. Graduating class: Approximately 20.

Cooperative Education & Experiential Education Component

  • Students are required to complete at least 2 terms minimum (10 weeks each) of co-op education in full-time work related to publishing media and/or printing. Co-op students are able to work 3 or 6 months.

Salary Information

Co-op:     $15.12                     $8.00 - $26.00
BS:           ID

Student Skills & Capabilities

Project management, premedia file preparation, website development, market research, customer service, color management, electronic publishing, quality control, digital imaging, plant operations, e-commerce print services, systems analysis, sales, costing and pricing, technical support, cross media publishing, systems engineering, advertising production, print production, content management, media buying, packaging decoration.
Media Arts and Technology BS:
The worlds of graphic design, photography, animation, video, web publishing, printing, multimedia, and communications are coming together with many new opportunities. The rapid evolution of digital technology has blurred the roles that traditionally distinguished printers, advertising agencies, designers, publishers, service bureaus, web site developers, Internet publishers, and other businesses with the need to communicate and share information. These organizations are looking for RIT graduates to help them deliver their communications strategies in this rapidly changing environment. Today, it is far more than ink on paper; it is recorded media, multimedia, digital asset management, video, books on demand, web publishing, and the emerging forms of dynamic media.
The Media Arts and Technology major emphasizes this convergence of graphic media and advanced publishing technologies to provide the skill sets demanded by industry. Graduates have the ability to effectively deliver graphic communications in an increasingly networked and mobile environment.

Equipment & Facilities

At least 14 labs with over $40 million in up-to-date equipment are available for student coursework and research. Students quickly become accustomed to the latest in print and packaging pre-press, digital composition and publishing, electronically controlled presses, digital printing, content management, imaging systems, bindery equipment, color management technologies, computerized estimating systems, and emerging technologies including AR and VR systems, and more.

Training / Qualifications

Today's top employers are looking for ambitious graduates who have work experience in addition to a high quality academic background. Successful entry-level candidates possess a degree in Graphic Media or New Media Publishing and at least 6 months of cooperative education experience with a company involved in graphic media.

Job Titles

Customer Management Representative, Account Executive, Marketing & Communications Coordinator, Graphics Coordinator, Application Specialist / Systems Engineer, Media Producer, Technical Support Analyst , Pre-Media, Digital Services Specialist, Quality Management, Estimator, Graphic Technician, Print Production Manager, Pre-Press Technician, Media Job Planner, Production Specialist, Publishing Coordinator, and Digital Pre-Press Artist, Digital Marketing Associate and Production Coordinator.

Selected Employer Hiring Partners

160over90, ABC Imaging, Adobe Systems, Apple Inc, Automated Graphic Systems, Berry Global, Beyer Graphics, Brilliant Studio & Brilliant Graphics, Butler/Till Media,  Canon USA, CCL Label, Daymond Worldwide, Diamond Packaging, DPCI, Epson, Fisher-Price, Flower City Printing, Global Thinking, Hammer Packaging, Harper Collins Publishing, Hasbro, InfoTrends, International Paper, Jack Morton Worldwide, Japs Olson, L’Oreal, MakerBot, Marvel Entertainment, Menasha Packaging of America, Mercury Print Productions, MNI Targeted Media Inc., Mullen Lowe, New York Magazine, OneVision, Paychex, PubWorX, RES Exhibit Services, Quad Graphics, Rev Health America, Ricoh Americas, RR Donnelley, Schawk!, Southern Graphic Systems, Specialty Print Communications, Vanguard Direct, Vertis, Wilson Art, Taylor Communications, The World Bank, Xerox Corp, XMPie Inc, Zotos International.

Contact Us

We appreciate your interest in your career. We will make every effort to help you succeed. Call our office and ask to speak with Shauna Newcomb, the career services coordinator who works with the Media Arts and Technology BS programs. For your convenience, you can access information and services through our web site at
Shauna Newcomb, Career Services Coordinator,This email address is being protected from spambots. You need JavaScript enabled to view it.; 585.475.5472
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603