Business Analytics MS

Program Overview

Today's businesses collect an incredible amount of data from nearly every customer touch point, from point-of-sale transactions, customer service interactions, social media feedback, search engine entries, market research activities, sales data, demographic information, and more. But most organizations aren't prepared to turn this data into information they can use to increase sales, reach new customers, develop new products, or enhance the customer experience. The MS degree in business analytics prepares business professionals to apply existing analytics technologies to interpret and make sense of the immense amount of data companies continue to collect.

The program is career-focused and developed in conjunction with top employers, such as Intuit, Excellus, and PriceWaterhouse, to design a curriculum that helps students understand and connect contemporary analytics technologies with today's business practices. Students will be prepared for positions in such areas as marketing research, analytics, and consulting; digital analytics; web intelligence and analytics; accounting and financial analytics and risk management; supply chain analytics; customer analytics; and consulting.

This is a STEM eligible program

Graduate Admissions Counselor

Karen Palmer

Department Contact

Matt Cornwell, Assistant Director of Student Services and Outreach

Admission Deadlines & Requirements

Program Available Online? No
Application Deadline Rolling
Admit Term Fall
Entrance Exam GMAT or GRE
English Language Exams:
TOEFL (Internet) 92
PTE Academic


Priority deadline - COMPLETE applications that are received by this date are given priority consideration for admission and financial aid (if applicable). Applications received after the priority deadline will be considered on a space-available basis.

Rolling - There is no specific deadline for applications; applications will be accepted and reviewed throughout the year until the program reaches capacity.


Business analytics, MS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
MGIS-650 Introduction to Statistical Analysis and Data Analytics 3
BANA-680 Data Management for Business Analytics 3
FINC-780 Financial Analytics 3
BANA-780 Advanced Business Analytics 3
MKTG-768 Marketing Analytics 3
BANA-785 Business Analytics Experience (Capstone)* 3
  Analytics Electives* 6
  Free Elective* 6
Total Semester Credit Hours 30

* The Business Analytics Experience (BANA-785), one analytics elective, and one free elective are completed during the summer.

Analytics electives

ACCT-645 Accounting Analytics
MGIS-720 Information Systems Design
MGIS-725 Data Management and Analytics
MGIS-735 Design and Information Systems
STAT-741 Regression Analysis
STAT-745 Predictive Analytics
STAT-747 Principles of Statistical Data Mining
STAT-773 Time Series Analysis and Forecasting
STAT-784 Categorical Data Analytics

Admission Requirements

To be considered for admission to the MS program in business analytics, candidates must fulfill the following requirements:

  • Complete a graduate application.
  • Hold a baccalaureate degree (or equivalent) from an accredited university or college.
  • Submit official transcripts (in English) of all previously completed undergraduate and graduate course work.
  • Submit a personal statement of educational objectives.
  • Submit a current resume or curriculum vitae.
  • Submit scores from the Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE) (GMAT preferred),
  • International applicants whose native language is not English must submit scores from the TOEFL, IELTS, or PTE. A minimum TOEFL score of 92 (internet-based) is required. A minimum IELTS score of 7.0 is required. The English language test score requirement is waived for native speakers of English or for those submitting transcripts from degrees earned at American institutions.

For further information about tips on personal statements and additional guidance on how to submit a successful application, please visit Saunders College of Business Admissions Requirements.

Career Outcomes

The RIT Office of Career Services and Cooperative Education website provides information pertaining to student skills and capabilities, salary data, career information, job outcomes, and contact information for the Career Services Coordinator by program.

Some recent RIT Saunders College of Business alumni are working in the following positions: Business intelligence analyst (Cleveland Cavaliers), Data Analyst (Fidelity Investments), Business Data Analyst (San Francisco 49rs), Digital Media Analyst (Washington Redskins), Credit Risk Analyst (Cofco Agri), Senior Corporate Banking Analyst (Citi), Data Analytics Associate (Deutsche Banke), Senior Business Data Analyst (Intuit)

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