RIT first bought radio broadcasting equipment in the 1950s and in 1961, a small student-run radio station was founded to bring the campus together through music, news and community-based programming. The station had its start on AM radio and its original radio call sign was W-R-I-T. When the station made the jump to FM in the mid 1970s, the call sign changed to W-I-T-R, standing for W-Institute-Technology-Rochester.

In 1980, WITR decided to expand its broadcast from 10 watts to 1,000 watts and it was approved to do so by the Federal Communications Commission in 1982.

The station is now commonly referred to as “Witter”, a pronunciation introduced when it rebranded itself during the 2009-2010 school year and switched its slogan from “modern music and more” to “the pulse of music.”

In the summer of 2015, WITR gained a high tech satellite location in the Student Alumni Union (SAU) called Studio X, which now serves as its main broadcasting studio. Studios A, B and C remain in use.


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