Blockitecture 'Habitat'

Habitat is the first in the Blockitecture® series, designed by James Paulius for Metaproject, an industry projects class produced by Rochester Institute of Technology's Industrial design department in partnership with Areaware. The forms were inspired by Habitat 67, a housing complex and pavilion designed by Moshe Safdie for the 1967 World's Fair in Montreal, Canada.

Blockitecture is toy that allows users to enhance their understanding of physical laws by using their creative and imaginative processes. Hexagonal blocks nest together in various formations, allowing them to counterbalance each other and create unique cantilevers found in modern and contemporary architecture. Using simple geometry and clean aesthetics, Blockitecture is a toy that can be used by people of all ages and passed down through the generations.

Product Details
  • New Zealand Pine

  • Package dimensions: 2 x 7.25 x7.25"

  • Recommended for Ages 6 and up.


About the Artist
Rochester Institute of Technology
Industrial Design, BFA 2013

James Paulius is a Brooklyn-based designer born and raised in Chicago. James has an interest in designing products that integrate people with their environment to promote creativity, curiosity and joy. His belief that our ability to influence society and culture through the conscious creation of our environment inspires him to design artifacts that are sensitive towards the effects they have on humans and nature.