Blockitecture Series I: Brutalism

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James Paulius, inspired by Habitat 67, a housing complex and pavilion designed by Moshe Safdie for the 1967 World's Fair in Montreal, Canada, designed Blockitecture Series 1: Brutalism (RIT’s architectural style) and was awarded first place in the RIT Metaproject 03 design competition.

These are the last of the original presentation complete with the RIT ‘Brutalism’ branded box and canvas draw string bag!

Blockitecture is toy that allows users to enhance their understanding of physical laws by using their creative and imaginative processes. Hexagonal blocks nest together in various formations, allowing them to counterbalance each other and create unique cantilevers found in modern and contemporary architecture. Using simple geometry and clean aesthetics, Blockitecture is a toy that can be used by people of all ages and passed down through the generations.

In partnership with world-renown avant-garde accessories manufacturer, Areaware, RIT Industrial Design students were required to research examples of culturally specific historical and contemporary toys and to define the meaning of Universal Toy by exploring the properties of wood and its use as a primary material in object construction.


Product Details
  • Original Series I: Brutalism Box

  • Canvas draw string storage bag

  • New Zealand pine

  • 2 x 7.25 x7.25"

  • Recommended for Ages 6 and up.


About the Artist
Rochester Institute of Technology
Industrial Design, BFA 2013

James Paulius is a Brooklyn-based designer born and raised in Chicago. James has an interest in designing products that integrate people with their environment to promote creativity, curiosity and joy. His belief that our ability to influence society and culture through the conscious creation of our environment inspires him to design artifacts that are sensitive towards the effects they have on humans and nature.