The Future of Design

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Creating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred?  

Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.

"An insightful treatment of how design must change to address the many challenges with a world of global companies and design teams."--Don Norman, author, The Design of Everyday Things 


Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

Product Details
  • Publisher: John Murray Press, 2019

  • ISBN1473684706, 9781473684706


About the Artist
Rochester Institute of Technology
Industrial Design Faculty

Lorraine Justice is a Professor of Industrial Design and the former Dean of the College of Art and Design at the Rochester Institute of Technology. She is a Fellow of the Industrial Designers' Society of America (IDSA) and was named one of the top 40 designers to watch by ID Magazine. She was also named one of the top 50 in product design in 2016. She serves on six editorial boards for design journals around the world and, as a judge for design competitions around the world.

Justice served as the director and Dean of the School of Design at The Hong Kong Polytechnic University from 2004 to 2011. Under her leadership, the school emerged as one of the top 30 design schools in the world and one of the top four Asian design programs. She also headed the industrial design program at Georgia Tech for 6 years, and served for 10 years at The Ohio State University as professor of visual communication. A native of Pennsylvania, Justice obtained her BFA from Edinboro University and her master’s in design and Ph.D. in communications from Ohio State.​