'My 10 Adopted Rules of Thumb' Poster

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Wendell Castle published "My 10 adopted rules of thumb” in 1996. Initially designed as a guide to creativity, it quickly became popular among problem solvers in all fields. From creative art and design professionals, to educators, counselors, and scientists, his list resonates and inspires.

My 10 adopted rules of thumb:

1. If you are in love with an idea you are no judge of its beauty or value.

2. It is difficult to see the whole picture when you are inside the frame.

3. After learning the tricks of the trade, don't think you know the trade.

4. We hear and apprehend what we already know.

5. The dog that stays on the porch will find no bones.

6. Never state a problem to yourself in the same terms it was brought to you.

7. If it's offbeat or surprising it's probably useful.

8. If you do not expect the unexpected, you will not find it.

9. Don't get too serious.

10. If you hit the bullseye every time the target is too near.

Product Details
  • 22" x 26" print on heavy stock

  • Rolled and shipped in a tube

  • Artist information card


About the Artist
Rochester Institute of Technology
Endowed Chair

Celebrated American designer/craftsman Wendell Castle (1932 - 2018) was born and educated in Kansas. He earned degrees in Industrial Design and Sculpture at the University of Kansas. Castle moved to Rochester, NY in 1962 to teach woodworking and furniture design at Rochester Institute of Technology in the School for American Craftsmen. In 1987, he became an Artist-in-Residence at RIT. He began working extensively with the Industrial Design program in 2010. He also maintained his own studio in Scottsville, NY.

Castle created unique pieces of handmade sculpture and furniture for over five decades. He consistently challenged the traditional boundaries of functional design from the outset of his career. Castle was instrumental in helping shape the American studio furniture movement throughout the 1960s and 1970s. He is remembered as one of the most important American designers, the "Father of art furniture".