The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice — from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli’s modern design.
- Paperback: 112 pages
- Publisher: Lars Muller (November 25, 2015)
- Language: English
- ISBN-10: 3037782250
- ISBN-13: 978-3037782255
- Product Dimensions: 8.4 x 6 x 0.4 inches
Designer and artist Massimo Vignelli (Italian, b.1931) was born in Milan, Italy. He is associated with the modernist tradition, as he commonly uses simplistic and geometric forms within his work. Vignelli began his professional career in Design when he studied architecture at the Politecnico di Milano and the Universita di Architettura in Venice. He worked in many different Design fields, including interior, graphic, environmental, furniture, and product Design. He moved to New York in 1966 to lead the New York branch of Unimark International, a large Design firm that is responsible for many renowned corporate images, such as American Airlines, New York City subway, and the Washington D.C. metro. He founded Vignelli Associates, through which he has worked with clients such as IBM, Bloomingdales, and Knoll. In 2008, Massimo and Lella Vignelli donated the entire archive of their design work to Rochester Institute of Technology. The archive is housed in a new building designed by Lella and Massimo Vignelli, The Vignelli Center For Design Studies.