How Guest Delight Affects Hotel Pricing

Location

Virtual

View Exhibit on Map

Side-by-side photos of RIT students and activities with the text See How RIT is Advancing the Exceptional underneath.

This study aimed to establish the extent to which Dubrovnik upscale hotels delight their guests and if such "wow effects" affect their rates. TripAdvisor pages of 15 Dubrovnik upscale hotels were searched for guest delight attributes and hotel rates and analyzed with descriptive statistics, linlog regression, and Spearman correlation. Dubrovnik's upscale hotels provide reliable services but still lack the "wow effect”. In this context, guest delight has no discernible effect on hotel rates. Hotels should focus more on personalization and guest delight in their search for extractable value, particularly during the Covid-19 pandemic characterized by diminished occupancy and rates.

Location

Virtual

View Exhibit on Map

Topics

Exhibitor
Domagoj Nikolić
axm8068

Organization
Senior project

Exhibit Website


Thank you to all of our sponsors!