Katherine Quinn
Adjunct Faculty
Currently Teaching
TCOM-435
Promotional Writing
3 Credits
This course introduces students to the techniques and approaches needed to create promotional materials used in marketing, sales, publicity and establishing organizational identify. The advantages, uses and guidelines of creating print media applications; including direct mail, catalogs, brochures, and other publicity and identity pieces; website materials; and film and video pieces are presented. Students will create a short script and pieces for print and web distribution.