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Systems Engineering Fundamentals


Format On-campus
Cost $1495
Duration 3 days
Availability On-demand
Prerequisites None
CEU's or PDH's 20 PDH's

Pressures on modern technology-based businesses demand the development of product-service systems that are more effective and more efficient in ever-shortening timeframes. Simultaneously, these organizations are dealing with increasingly complex value streams: manufacturing and assembly, supply chain, sales and marketing, service and support. Lean Commercialization is the process that creates these value streams to profitably generate value for stakeholders. A key process within Lean Commercialization is Systems Engineering (SE), which is a set of structured principles and methods that systematically and reliably enables value creation for stakeholders.

Participants in this workshop will learn SE principles and methods to systematically define, develop, and produce world-class products and systems. Participants are encouraged to bring actual product scenarios from their current workplace for discussion and abbreviated practice sessions.

Who Should Attend

This program is intended for product development practitioners and managers including: systems engineers, other engineers, engineering managers, designers, executives, and anyone wishing a deeper understanding of the role that systems engineering plays in value creation and commercialization. Teams are strongly encouraged to attend, to develop a common language and to directly apply concepts and tools during the workshop to specific cross-functional projects.

Course Topics

  • Day 1: Defining and Measuring Value  (8:00 am – 5:00 pm)
    • Systems Thinking & Why Products Fail
    • Value Analysis
    • Needs Assessment
    • Benchmarking & Requirements Development
    • Functional Analysis
    • Faculty Consultation (optional)
  • Day 2: Architecture & Solution Development (8:00 am – 5:00 pm)
    • Product Architecture Analysis
    • Design Thinking
    • Morphological Analysis
    • TRIZ –  Functional Modeling
    • TRIZ – Tradeoff Identification & Elimination
    • Faculty Consultation (optional)
  • Day 3: Knowledge-Based Engineering (8:00 am – 5:00 pm)
    • Set-Based Concurrent Engineering
    • Trade-Off Curves
    • Managing Product Development Knowledge
    • Concept Selection
    • Defending the Solution & A3 Management

      Faculty consultation each day from 5:00-6:30pm (optional).

    Download Brochure


Please contact Mark Smith at or 585-475-7102 for future dates

About the Instructor

Dr. Marcos Esterman is an Associate Professor in the Industrial and Systems Engineering at RIT.  He received his BS and MS in Mechanical Engineering from MIT and his Ph.D. from the Mechanical Engineering Design Division at Stanford.  His teaching interests are in product and process development and systems engineering, and he regularly teaches in programs such as Multi-Disciplinary Senior Design, Manufacturing Leadership, Product Development, and Lean Six Sigma.  Dr. Esterman is director of the Lean Engineering and Product Development Simulation (LEaP) Lab, which seeks to improve the effectiveness of product development and to increase commercialization success by closing the gap between academia and industry. His research is focused on structured product development, methods, integration of lean principles into the product development and commercialization processes, and print as a manufacturing process.


Prior to joining RIT, Dr. Esterman worked for Hewlett-Packard and GE Medical Systems.  His analysis work at HP enhanced design and product architecture decision-making. While at HP he held a variety of positions in manufacturing and R&D while concurrently conducting his PhD research. Dr. Esterman brings over 25 years of combined experience in industrial and academic settings and he integrates these experiences in product development into the classroom. He can be reached at

Pricing and Registration

Individual Registration: $1,495

Discounts (only one discount per person):

  • Members of INCOSE: $1,346 (10%)
  • RIT Alumni, Employees, and Immediate Family Members: $1,196 (20%)
  • Full-Time College Students (all institutions): $1,196 (20%). 
    Contact or 585-475-6990 for a discount coupon code.

Group Registration (all from the same organization, no other discounts apply):

  • 2 people: $1,346 per person (10%). RIT Alumni and Employees - please register as 2 individuals
  • 3+ people: $1,196 per person (20%)

Price includes: continental breakfast, lunch, and afternoon break; all course materials.

Accommodations: Rooms may be reserved at the Radisson Hotel adjacent to the RIT campus. Information on how to make a reservation will be emailed to you.

Cancellation Policy

Refunds will be issued for cancellations received and confirmed at least 10 business days prior to the program date. No refunds will be issued for cancellations received after that date. Please email with any questions.

Please contact Mark Smith at or 585-475-7102 for future dates