Barry Strauber Headshot

Barry Strauber

Visiting Lecturer
School of Communication
College of Liberal Arts

585-475-6448
Office Location

Barry Strauber

Visiting Lecturer
School of Communication
College of Liberal Arts

Bio

Barry is a Visiting Lecturer in the School of Communication at Rochester Institute of Technology (RIT), where he teaches various marketing courses.

Barry is a 30+ year veteran of the advertising industry, working for agencies on the east coast & west coast , such as Young & Rubicam, Saatchi & Saatchi, Della Femina and Draft FCB. In Rochester, Barry worked at partners + napier for 12 years as Vice President of Agency/Creative Services.

And Barry is founder and owner of Rising NY LLC, a branding and marketing agency in Rochester, NY. RISING is a pioneer in the virtual network model for serving clients. RISING has a national network of over 300 diverse specialists from which to cherry-pick a team solution just for you. The best possible talent that perfectly fits your needs.

And Barry is a co-founder of Carlson Cowork, a 16,000 square foot coworking space - an ecosystem for the entrepreneur and entrepreneurial spirit - in Rochester, NY.

585-475-6448

Currently Teaching

COMM-211
3 Credits
An introduction to principles and practices of advertising. Topics include advertising theories, ethics, regulation, consumer research, media planning, message strategy, and campaign planning strategy.
COMM-101
3 Credits
An introduction to the theoretical and conceptual underpinnings of oral, visual, and written communication. Introduces basic communication models, the role of language in communication, symbols and symbol making, issues of audience analysis, and the development of different modes of discourse. Also explores the history of communication and introduces students to basic principles and research in communication studies.

In the News

  • April 2, 2020

    person setting paper bag of groceries on the front step of a house next to a cardboard box of groceries.

    COLA Cares established for friendly support

    Nearly 30 faculty and staff members from RIT’s College of Liberal Arts have volunteered to help their colleagues run errands, walk their dogs or just offer a voice of support during this period of social distancing.

  • October 3, 2019

    Graphic of main in gray suit with words: Connections with Evan Dawson

    Connections: Analyzing 2019's best ads  

    WXXI’s “Connections” program features Barry Strauber, professor of advertising in the School of Communication, and students Caleb Kulathum, Kiana Simons and Kevin Booker.