Barry is a Visiting Lecturer in the School of Communication at Rochester Institute of Technology (RIT), where he teaches various marketing courses.
Barry is a 30+ year veteran of the advertising industry, working for agencies on the east coast & west coast , such as Young & Rubicam, Saatchi & Saatchi, Della Femina and Draft FCB. In Rochester, Barry worked at partners + napier for 12 years as Vice President of Agency/Creative Services.
And Barry is founder and owner of Rising NY LLC, a branding and marketing agency in Rochester, NY. RISING is a pioneer in the virtual network model for serving clients. RISING has a national network of over 300 diverse specialists from which to cherry-pick a team solution just for you. The best possible talent that perfectly fits your needs.
And Barry is a co-founder of Carlson Cowork, a 16,000 square foot coworking space - an ecosystem for the entrepreneur and entrepreneurial spirit - in Rochester, NY.
In the News
April 2, 2020
COLA Cares established for friendly support
Nearly 30 faculty and staff members from RIT’s College of Liberal Arts have volunteered to help their colleagues run errands, walk their dogs or just offer a voice of support during this period of social distancing.
October 3, 2019
Connections: Analyzing 2019's best ads
WXXI’s “Connections” program features Barry Strauber, professor of advertising in the School of Communication, and students Caleb Kulathum, Kiana Simons and Kevin Booker.