Barry Strauber Headshot

Barry Strauber

Visiting Lecturer
School of Communication
College of Liberal Arts

585-475-6448
Office Location

Barry Strauber

Visiting Lecturer
School of Communication
College of Liberal Arts

Bio

Barry is a Visiting Lecturer in the School of Communication at Rochester Institute of Technology (RIT), where he teaches various marketing courses.

Barry is a 30+ year veteran of the advertising industry, working for agencies on the east coast & west coast , such as Young & Rubicam, Saatchi & Saatchi, Della Femina and Draft FCB. In Rochester, Barry worked at partners + napier for 12 years as Vice President of Agency/Creative Services.

And Barry is founder and owner of Rising NY LLC, a branding and marketing agency in Rochester, NY. RISING is a pioneer in the virtual network model for serving clients. RISING has a national network of over 300 diverse specialists from which to cherry-pick a team solution just for you. The best possible talent that perfectly fits your needs.

And Barry is a co-founder of Carlson Cowork, a 16,000 square foot coworking space - an ecosystem for the entrepreneur and entrepreneurial spirit - in Rochester, NY.

585-475-6448

Currently Teaching

COMM-211
3 Credits
An introduction to principles and practices of advertising. Topics include advertising theories, ethics, regulation, consumer research, media planning, message strategy, and campaign planning strategy.
COMM-201
3 Credits
The public speaking course is designed to equip the student with knowledge of the theories and principles necessary for formal public speaking. Informative and persuasive speeches are the focus with emphasis on organization, evidence, language use, strategy, delivery, and effective use of media aids. Public speaking is generally offered each semester.
COMM-101
3 Credits
An introduction to the theoretical and conceptual underpinnings of oral, visual, and written communication. Introduces basic communication models, the role of language in communication, symbols and symbol making, issues of audience analysis, and the development of different modes of discourse. Also explores the history of communication and introduces students to basic principles and research in communication studies.
COMM-489
1 - 4 Credits
An in-depth examination of a selected aspect of the communication discipline (e.g. strategic communication, technical communication, visual communication, computer mediated communication, advertising, public relations, journalism). Special Topics in Communication can be taken multiple times provided the topic being studied has changed.

Latest News

  • October 3, 2019

    Graphic of main in gray suit with words: Connections with Evan Dawson

    Connections: Analyzing 2019's best ads

    WXXI’s “Connections” program features Barry Strauber, professor of advertising in the School of Communication, and students Caleb Kulathum, Kiana Simons and Kevin Booker.