Barry is a Visiting Lecturer in the School of Communication at Rochester Institute of Technology (RIT), where he teaches various marketing courses.
Barry is a 30+ year veteran of the advertising industry, working for agencies on the east coast & west coast , such as Young & Rubicam, Saatchi & Saatchi, Della Femina and Draft FCB. In Rochester, Barry worked at partners + napier for 12 years as Vice President of Agency/Creative Services.
And Barry is founder and owner of Rising NY LLC, a branding and marketing agency in Rochester, NY. RISING is a pioneer in the virtual network model for serving clients. RISING has a national network of over 300 diverse specialists from which to cherry-pick a team solution just for you. The best possible talent that perfectly fits your needs.
And Barry is a co-founder of Carlson Cowork, a 16,000 square foot coworking space - an ecosystem for the entrepreneur and entrepreneurial spirit - in Rochester, NY.