Jonathan Schroeder
William A Kern Professor
Jonathan Schroeder
William A Kern Professor
Education
BA, University of Michigan; MA, Ph.D., University of California at Berkeley
Bio
Professor Schroeder has published widely on the intersections of branding, identity, media, and visual culture. His current work is about ethics of representation in media images in popular culture, including advertising, the internet, and 20th century media. He is interested in how media images help create, maintain, and circulate stereotypical notions about identity, including gender and racial identities.
He teaches courses in Fashion, Strategic Communication, and Visual Culture. He co-organizes the Visual Arts, Culture, and Media Speaker Series at RIT. He has held visiting appointments at London School of Economics (Department of Media and Communications), Gothenburg University, Sweden (Centre for Consumer Science), University of Auckland, New Zealand (Centre for Digital Enterprise), Bocconi University in Milan (Program in Fashion, Experience, and Design), the Indian School of Business, Hyderabad (Marketing Department), and Wesleyan University (Center for the Humanities).
Professor Schroeder is a frequent speaker at academic and industry seminars, as well as a regular media commentator. He is an Advisory Board Member of the Race in the Marketplace Forum and a member of the Diversity Scholars Network. He has a B.A. in Psychology from the University of Michigan and an M.A. and Ph.D. in Social Psychology from the University of California, Berkeley, and he did postdoctoral work at Rhode Island School of Design. He serves on the editorial boards of the journals Arts and the Market, European Journal of Marketing, International Journal of Indian Culture and Business Management, Journal of Customer Behavior, Journal of Historical Research in Marketing, Journal of Macromarketing, Journal of Promotional Communication, Marketing Theory, and Visual Methodologies.
Select Scholarship
Currently Teaching
In the News
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August 31, 2022
The lucrative, complicated world of TikTok’s interracial couples
The Washington Post talks to Jonathan Schroeder, the William A. Kern Professor in Communications, about how social media gives a voice to ordinary people.
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April 25, 2022
Put on your dancing shoes
(585) Magazine talks to Jonathan Schroeder, the William A. Kern Professor of Communications, about his book, Designed for Hi-Fi Living: The Vinyl LP in Midcentury America.
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January 10, 2022
How Mid-Century Album Art Revolutionized American Pop Culture
Blind Magazine features Jonathan Schroeder, the William A. Kern Professor in Communications, and his new book, Designed for Dancing: How Midcentury Records Taught America to Dance.
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December 7, 2023
Schroeder presents on midcentury vinyl and on midcentury instructional records
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August 23, 2023
Schroeder reviews book on ‘Afro-Nostalgia’
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June 13, 2023
Schroeder presents on book on instructional records
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April 6, 2023
Schroeder speaks at conference