Mike Johansson Headshot

Mike Johansson

Senior Lecturer
School of Communication
College of Liberal Arts

Office Location

Mike Johansson

Senior Lecturer
School of Communication
College of Liberal Arts


MA, Syracuse University


Mike Johansson spent 20+ years in various capacities for media companies in New Zealand, Australia and the United States before joining the School of Communication in 2009.

Among his achievements in the business world: He won two fellowships to the Poynter Institute in St. Petersburg, Fla. (for publication design and media ethics studies), was one of 12 UC-Berkeley Digital Journalism Fellows in 2003 and in 2004 founded insider, a free print weekly and website for 20-somethings in Rochester.

In addition to teaching, speaking and writing about social media, public relations and advertising he consults and speaks on social media outside of RIT. As faculty advisor for the RIT PR Club he also runs the PR Practicum, a 1-credit course designed to give additional PR experiences to students.

In Spring 2017 he was one of three instructors in a first for RIT - a one-semester, nine-credit Immersion called The Meaning of Things in Three Objects - a critical thinking course. In 2018 he developed two edX-RITx courses 'Critical Thinking & Problem Solving' and 'Design Thinking: Ideation, Iteration and Communication'


M.A. in Newspaper Journalism, Syracuse University
Master Certificate in Integrated Online Marketing, University of San Francisco

Positions Held

Faculty Advisor to the RIT PR Club
Member of RIT’s campus-wide Social Media Task Force
Affiliate of RIT's MAGIC Center

Courses offered

  • Public Relations
  • Public Relations Writing
  • Principles of Advertising
  • Copywriting & Visualization
  • Reporting in a Specialized Field (Social Media)
  • PR Practicum
  • Special Topic (Social Media for PR)
  • Seminar in Social Media Marketing
  • Critical Practice in Social Media
  • Advanced Social Media

Areas of Expertise
Journalism/News business
Social media
Public relations
Social marketing
International media

Currently Teaching

3 Credits
An introduction to principles and practices of advertising. Topics include advertising theories, ethics, regulation, consumer research, media planning, message strategy, and campaign planning strategy.
3 Credits
With the advent of virtual communities, smart mobs, and online social networks, questions about the meaning of human communication and how we construct our online and offline personal and professional identities need to be reevaluated. This course explores the relationship between social media and the construction of both individual and social identities as well as best practices for constructing the desired community or identity. Although the course is grounded in theory, it is equally committed to practice, and much of the class discussion and activity takes place in various online spaces. As a practicum, those who complete this course will know how to engage productively in practices such as tweeting, blogging, tagging, etc. and will develop an understanding of how these practices affect their construction of identity and community both personally and on behalf of an organization.
3 Credits
An opportunity for undergraduates to learn the verbal and visual skills utilized in the creation of advertising messages. To create an effective strategy for an advertising campaign, the advertising copywriter/art director team needs to combine linguistic and visual metaphors into a persuasive message. Students will develop creative advertising messages by researching and writing a creative brief and then implementing the plan by transforming concepts into actual advertising messages and campaigns.

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