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Analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.

Learn More about Advertising and Public Relations BS 

Increase your career options with a proficiency in a second language and its culture. Pair your study of Chinese, Japanese, or Spanish with a major in computing, information technology, engineering, business, the arts, or the sciences.

Learn More about Applied Modern Language and Culture BS 

The Chinese option of the applied modern language and culture degree provides advanced study of Chinese language and culture that directly applies to the global economy in which you’ll work. You will learn to speak, understand, read, and write in Chinese, as well as gain a proficiency in the culture and traditions surrounding the language and geographic region. You’ll pair your study of Chinese with a secondary major or minor computing, engineering, business, the arts, or the sciences.

Learn More about Applied Modern Language and Culture BS - Chinese option 

The Japanese option of the applied modern language and culture degree provides advanced study of Japanese language and culture that directly applies to the global economy in which you’ll work. You will learn to speak, understand, read, and write in Japanese, as well as gain a proficiency in the culture and traditions surrounding the language and geographic region. You’ll pair your study of Japanese with a secondary major or minor computing, engineering, business, the arts, or the sciences.

Learn More about Applied Modern Language and Culture BS - Japanese option 

The Spanish option of the applied modern language and culture degree provides advanced study of Spanish language and culture that directly applies to the global economy in which you’ll work. You will learn to speak, understand, read, and write in Spanish, as well as gain a proficiency in the culture and traditions surrounding the language and geographic region. You’ll pair your study of Spanish with a secondary major or minor computing, engineering, business, the arts, or the sciences.

Learn More about Applied Modern Language and Culture BS - Spanish option 

Combine the theory and practice of communication with focused study in one of three subdisciplines: technical communication; health communication; or media, rhetoric, and culture.

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Explore issues of law and justice as you evaluate the intended and unintended consequences of criminal justice policies and decision-making.

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Pair a traditional liberal arts education with study in digital technology, human-computer interaction, database management, geographic information technologies, and interactivity in new media.

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Combine math and statistics with your desire to impact policy and social issues to research, collect, and analyze information, monitor economic trends, and develop forecasts to guide industries in making critical decisions.

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Assess critical issues connected to our global community, including consumer capitalism, media culture, economic development and migration, gender and health, political conflict, sustainable futures, and democracy and civil society.

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Gather, critically analyze, and synthesize verbal and visual information to communicate accurate and clear news stories across traditional and digital media platforms.

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Take up to two years to explore RIT's portfolio of liberal arts programs before deciding on a major.

Learn More about Liberal Arts Exploration 

Aid museums, archives, libraries, and other cultural institutions in implementing technology to manage, curate, digitize, conserve, and exhibit their collections, and make them available in interactive, engaging ways.

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Evaluate complex problems, identify and examine underlying principles, investigate issues from diverse perspectives, and clearly communicate your point of view.

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Integrating the traditional fields of American government and international relations to create principled leaders and responsible citizens for careers in public service and the private sector.

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The scientific study of the brain paired with a focus on observing, experimenting, and analyzing the mind to understand what drives human behavior.

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Explore the intersection of public policy, technology, and our natural world. The major provides students with an opportunity to integrate their interests in science, technology, government, economics, and other social science fields while analyzing policy in terms of complex, interconnected systems.

Learn More about Public Policy BS 

Immerse yourself in understanding global topics of critical importance, such as the economy, politics, society, gender and sexuality, ethnicity, urban studies, health, and culture.

Learn More about Sociology and Anthropology BS