MAGIC provides a home for start-up incubation and the commercialization of digital media products. Students bring their ideas and are supported with both business start-up mentorship and access to a full suite of technical tools. One of the most popular programs on campus is the MAGIC Maker Program. To execute in their idea, students are provided with start-up funding for publication and commercialization, access to co-working space and specialized lab facilities, mentorship, coaching, and on-going support from professional staff and industry advisors. Students have the opportunity to earn both co-op credit for their experience.