At MAGIC we learn by making, and through this iterative process, our creative faculty, staff, and students make digital media and content that they are passionate about for users to experience and enjoy.
MAGIC provides a home for start-up incubation and the commercialization of digital media products. Students bring their ideas and are supported with both business start-up mentorship and access to a full suite of technical tools. One of the most popular programs on campus is the MAGIC Maker Program. To execute in their idea, students are provided with start-up funding for publication and commercialization, access to co-working space and specialized lab facilities, mentorship, coaching, and on-going support from professional staff and industry advisors. Students have the opportunity to earn both co-op credit for their experience.