RIT Logo with Text

Typography

When it’s used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we say. RIT’s typography communicates clearly and cleanly, with enough flexibility for a wide range of situations.

Font Families

Typography is a robust vehicle for our brand voice. It contributes to how our messages are read and communicated. Neue Haas Grotesk is our sans-serif family and a workhorse for our communications. Milo, our serif family, performs well at small sizes, in longer-form text, and in more sophisticated applications. Used together, these two typefaces create a clear hierarchy and keep our content legible and engaging.

To request each of the brand typefaces for non-web related projects, please email brand@rit.edu.

For web use, please use the following font stack:

font-family: "Helvetica Neue", "Helvetica", "Roboto", "Arial", sans‑serif

Neue Haas Grotesk


Neue Haas Grotesk, our sans-serif face, is the brand’s most prominently used typeface. As pragmatic as it is friendly, Neue Haas Grotesk is suited for headlines, subheads, body copy, and captions. Note that the black, medium, and light weights of the font work best in headlines, while the roman weights are better for body copy.

To request each of the brand typefaces, please email brand@rit.edu.

45 Light
46 Light Italic
55 Roman
56 Italic
65 Medium
66 Medium Italic
75 Bold
76 Bold Italic
95 Black
96 Black Italic

Milo Serif


Milo Serif is our secondary typeface. Its sophisticated tone and high legibility make it extremely versatile. Because it’s easy to read at a variety of weights, it works great for subheads and body copy, and pairs beautifully with Neue Haas Grotesk.

To request each of the brand typefaces, please email brand@rit.edu.

Regular
Regular Italic
Text
Text Italic
Medium
Medium Italic
Bold
Bold Italic
Black
Black Italic

Alternate Font Systems

Our brand typefaces may not always be available to everyone for use in Word documents, PowerPoint presentations, and other digital applications.

In these situations, use the alternate fonts listed here, which are freely available on all computers.

Arial is the acceptable PC substitute for Neue Haas Grotesk.


45 Light
46 Light Italic
55 Roman56 Italic

Arial Regular
Arial Italic


65 Medium
66 Medium Italic
75 Bold
76 Bold Italic
95 Black
96 Black Italic

Arial Bold
Arial Bold Italic

Georgia is the acceptable PC substitute for Milo Serif.


Regular
Regular Italic
Text
Text Italic

Georgia Regular
Georgia Italic


Medium
Medium Italic
Bold
Bold Italic

Georgia Bold Bold
Georgia Bold Italic

Leading

Using type thoughtfully is crucial to making our designs look professional. Follow these tips to make sure our typography is consistent.

Line spacing, called leading, is critical to setting professional-looking type that’s easy to read. Leading should be set tight, but not too tight. With our typefaces, text generally looks best with the leading set slightly looser than the default.

Example of loose leading

21pt. type/36pt. leading

This leading is too loose.
Alibus in et moditatque et quae venda volut lis nonse comniscit ullis estis solent odissitis audicipis.

8pt. type/15pt. leading


Example of leading that is too tight

21pt. type/18pt. leading

This leading is too tight.
Alibus in et moditatque et quae venda volut lis nonse comniscit ullis estis solent odissitis audicipis.

8pt. type/9pt. leading


Correct leading example

21pt. type/23pt. leading

This leading is correct.
Alibus in et moditatque et quae venda volut lis nonse comniscit ullis estis solent odissitis audicipis.

8pt. type/11pt. leading

Tracking

Correct letter spacing, called tracking, also makes the type easier to read. Outside of headlines, text should always be tracked slightly tighter than the default setting, and optical kerning should be used when it’s available.

When working with type, always take the time to make these adjustments. These details make us look professional and greatly improve the readability of our type.

Example of tracking that is too loose

21pt. type/130 tracking

This tracking is too loose.
Alibus in et moditatque et quae venda volut lis nonse comniscit ullis estis solent odissitis audicipis.

8pt. type/125 tracking


Example of tracking that is too tight

21pt. type/-75 tracking

This tracking is too tight.
Ibus dam, sunt quatqui quo velecum rest , que etum haritoptata vel int lore psum.

8pt. type/-30 tracking


Example of proper tracking

21pt. type/0 tracking

This tracking is correct.
Alibus in et moditatque et quae venda volut lis nonse comniscit ullis estis solent odissitis audicipis.

8pt. type/10 tracking

Selecting the correct "R"

R rules graphic

For headlines, subheads, or prominent text for print pieces, select the correct R. Web fonts do not have alternatives.

The capital R in Neue Haas Grotesk has two forms. The default is a curvy-leg R, and the alternate is a straight-leg R. The preferred version to be used is the straight leg R, particularly when used for headings, subheads, any prominent text or call-outs, and whenever spelling RIT or Rochester Institute of Technology, as the straight-leg R is more similar to the leg in the RIT logo. When using Neue Haas the straight-leg R is also preferred for copy text. (In situations where the straight-leg R is unable to be used, it is acceptable to use the curvy-leg R instead.)

If you are using InDesign:
To individually change characters:
To change a Neue Haas curvy-leg capital R to the straight-leg R, select the capital R with the text tool, leave the mouse over the character, and wait a moment. An opentype box showing the alternate R will appear in the lower right corner of the character. Mouse over the revealed straight-leg R and click. The capital letter will be replaced with the straight-leg R.

To permanently change the default set used in InDesign for all new InDesign documents:
(It is possible to change the default settings in InDesign so that all newly created documents will use the straight-leg R. However, this will not adjust the Rs in already created documents.) To permanently change the R used in InDesign to the straight-leg R, close all open InDesign documents and have InDesign open. In the menu, select Window—Type and Tables—Character. In the Character dialog box, in the options menu (in the window’s upper right corner) select Opentype—Stylistic Sets—Set 1. The straight-leg R will now be used in all newly-created InDesign documents.

If you are using Microsoft Word:
To change a Neue Haas curvy-leg capital R to the straight-leg R, select the R to be changed, and select Format—Font in the menu. Click the Advanced tab. Under Advanced Typography, in the Stylistic sets: option, choose 1. This will change the curvy-leg R to the straight-leg R. If you continue typing, the straight-leg R will continue to be used in this document.