The Marketing and Communications team and our partners have been involved in translating the brand strategy into a creative platform, and there has been a conscious and deliberate convergence and alignment as the university has been collectively building RIT’s new vision and mission, strategic plan, brand platform, and blended campaign. This tight and integrated relationship between branding, strategic planning, and fundraising gives us a unique advantage in transforming and elevating RIT.
New and Noteworthy
We continue to make progress on RIT’s brand positioning efforts as well as RIT’s web redesign project. We’re also excited to announce a partnership with The Conversation, an independent source for informed commentary and analysis, written by the academic and research community.
Done and Done
Here are a few examples of recently completed projects. See something you like? Let us know if there’s something similar we can do for you!
- Celebrating 50 years in Henrietta: All of our teams are preparing for the big celebration this year.
- Advertising campaign: RIT’s reputation continues to grow, so we’re continuing to invest in an advertising campaign targeting leading higher ed publications.
What is good writing? Aside from making sure your message aligns with RIT’s brand positioning, your writing should be clear and concise. Easier said than done, right? Not always, if you keep these tips in mind. 1: Use the active, not passive, voice and declarative sentences. This keeps the focus on who or what is doing the action. 2: Avoid using technical language that your audience isn’t likely to understand. 3: Don’t tell your audience what to think; rather, give them evidence so they can draw their own conclusions.
Megan Bastian, multimedia designer
Megan primarily works on user interface and user experience design for RIT websites. She focuses on aesthetics and usability, striving to make information both visually engaging and easy to access. In her new role as multimedia designer, she will be working on print design projects in addition to web.
Q: What is your career background?
A: After graduating from RIT with my BFA in graphic design, I spent five years working at Minerva Design, a small design studio here in Rochester. At Minerva, I was fortunate to work on a variety of print, web, brand identity, and interactive projects for companies such as Nalgene/Thermo Fisher Scientific, Blue Shield, and Magellan Health. I eventually found myself gravitating toward the ever-changing landscape of the web and returned to RIT as a web designer in 2010.
Q: What’s one “fun fact” about yourself?
A: After doing some ancestry research, I found that I am related to Richard Wagner, the 19th century German composer who wrote the “Bridal Chorus”— aka “Here Comes the Bride.”