Welcome to the fourth installment of the Division of Marketing and Communications’ Quarterly Update, a newsletter targeting the practitioners of marketing and communications on campus. However, for this update we wanted to share with the entire campus community our progress on RIT’s brand positioning efforts, as well as ongoing and completed projects throughout the division.
New and Noteworthy
We’re in the home stretch! Mark your calendars for Sept. 27, when we will roll out the new and improved RIT brand on campus with a kick-off event. And this nationally ranked university was the answer to a clue on Jeopardy! Our social media team took full advantage of this awesome opportunity.
Done and Done
Here are a few examples of what the division has been working on—including our contribution to the promotion, production, and execution of RIT’s announcement to publicly launch a $1 billion blended campaign. See something you like? Let us know if there’s something similar we can do for you!
While we will be introducing the new RIT brand on campus on Sept. 27, we won’t transition to the new look and feel until early 2019. What should you do if you need to order new supplies now? Order items with our current branding in small batches, enough to get you through the end of the year. Have enough old business cards to last until 2020? That’s fine too; use up what you have. Not sure what do to with out-of-date but expensive branded items? Talk to Kin Sejpal, AVP of marketing and branding, at firstname.lastname@example.org.
Lindsay St. Lucia, marketing and brand manager
Lindsay just recently joined RIT and is charged with supporting the development of the new marketing and brand efforts. She brings media buying and planning expertise and experience, among other things, and will assist in planning a robust media strategy for RIT as a whole as well as campus partners to find ways to get the “biggest bang for the buck!”
Q: What is your career background?
A: I graduated from Marist College with a BA in communications, then spent six years working in New York City at a pharmaceutical advertising agency before moving back to Rochester. I have worked at several marketing agencies here and I was focused on healthcare, senior living, and higher education marketing and media campaigns.
Q: What’s one “fun fact” about yourself?
A: I’m a huge sports fan, mainly soccer, lacrosse, and football. I bleed red, white, and blue for the Bills during football season. In addition, I have two brothers-in-law who coach professional soccer, so I’m surrounded by sports talk.