The concept of gestalt—an organized whole that is perceived as more than the sum of its parts—is an important principle in how we can best position RIT externally and collaborate internally as we develop RIT’s brand positioning and the “customer experience” for our many audiences.
New and Noteworthy
We’ve been busy working on evolving our brand messaging and visual identity, and we recently contracted with BrightEdge, a best-in-class search engine optimization and content performance marketing platform. Plus we’re excited to share our new social media comment guidelines to ensure RIT’s accounts are places for active conversation.
Done and done
Here are a few examples of recently completed projects. See something you like? Let us know if there’s something similar we can do for you!
- Big money: All of M&C had our hands in the Austin McChord $50 million gift announcement
- Happy Holidays: President Munson’s print and online holiday card
- Read all about it: Our signature print products hit the stands last quarter
Have you ever been reading a tweet only to have it stop in mid-word and then direct you to a link that looks like “fb.me/XHad222”? That’s what happens when you link your Twitter and Facebook accounts—and we recommend strongly against doing that. For one, it leads to situations like the one described above—tweets stopped in mid-sentence—and it forces your audience to do more work. Twitter and Facebook require different tones, writing styles, and structure. The way people engage on Twitter and Facebook is markedly different as well. Take the few extra moments to customize your content for both platforms. Your audiences will thank you for it.
Ken Richards, assistant director of project intake and strategy
Ken acts as a “first point of contact” for those looking to partner with Marketing and Communications. He helps campus partners to think holistically about their marketing strategy and to leverage RIT resources to maximize exposure.
Q: What is your career background?
A: I have been fortunate to work with some of the leaders in the fields of “show services” and guest/customer service, such as FAO Schwarz, the Walt Disney World Co., the Ritz Carlton, and the Helmsley Hotels group. The result has been a fun combination of show-based planning with a passionate focus on partner experiential excellence. My positions and projects have run the gamut from starting off as a bellman in a luxury NYC hotel, to a concierge for the flagship resort at Walt Disney World, to the opening of Disney’s Animal Kingdom, the inaugural cruise for the Disney Cruise Line, and providing on-the-road production support for events for companies like Microsoft and Apple.
Q: What’s one “fun fact” about yourself?
A: I have been a bass player for almost 40 years—and hope to one day be good at it!