Welcome to the first Marketing and Communications Quarterly Update. Here you’ll read more about what the University Communications, University Creative Services, University Marketing and Branding, University Production Services, and University Web Services departments are up to, and what we can do for you.
New and Noteworthy
We have so much to tell you about! We have an exciting sneak preview of the quantitative research on the Brand Health Tracker. We’re also developing a spirit mark to show our Tiger Pride. The web redesign is rolling along. And we’re hoarse from telling the world about President Munson and his early vision for RIT.
It’s hard to believe that more than a year has passed since we came together as the Division of Marketing and Communications. We have restructured the division by functionality that more closely aligns with the work being performed on behalf of our university partners. And we are working on a centralized intake and project management process.
Done and Done
Here are a few examples of recently completed projects. See something you like? Let us know if there’s something similar we can do for you!
What’s the difference between i.e. and e.g.? They’re not interchangeable. And for those who didn’t take Latin, what do they even mean? I.e. stands for id est, which means “that is,” and is used to clarify a statement. E.g.—exempli gratia—means “for example” (literally, “for the sake of example”), and is used to provide examples. Here’s a way you can remember which is which: i.e. starts with “i” (i = that is) and e.g. starts with “e” (e = for example) Remember, always put a period after each letter and always put a comma after the abbreviation.
Dave Tyler, director of social media
Dave is RIT’s first director of social media. He is leading RIT’s social media strategy, which includes updating guidelines and parameters across several platforms, developing listening/monitoring strategies, creating and leveraging content, and analyzing paid social media opportunities.
Q: What in your career background led you to this new position?
A: I’ve been a storyteller in one form or another for my entire career. I’ve worked as a newspaper reporter (including for Rochester’s Democrat and Chronicle), a public relations manager, and as a marketing specialist in higher education, with a focus on social media, video, and writing. All that experience kept me learning and growing. It also built up a love for sharing great stories with audiences.
Q: What’s one “fun fact” about yourself?
A: I host a radio show Monday nights on WRFZ-FM (106.3) and I once moved Gene Wilder’s furniture.