Experts Guide

Welcome to the RIT Experts Guide. Here you will find information on RIT faculty and staff with expertise in a variety of areas. Each profile includes the expert’s credentials and contact information.

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Nicholas DiFonzo

Professor, psychology
Expert in:
Social psychology

Published over 50 articles, book chapters, encyclopedia entries and technical reports on rumor.

Books: "Rumor Psychology: Social & Organizational Approaches" (written with Prashant Bordia), and "The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors"

Interviewed by numerous radio, TV, newspaper, magazine, and online media, including Talk of The Nation, The New York Times, and The Wall Street Journal.

In 2005 received a major grant from the National Science Foundation to investigate how rumors self-organize within networks structures

Received funding from the Institute for Public Relations to study corporate rumors, their effects, and how top corporate public relations officers handle them

Served as expert trial witness for corporations and government entities on the topics involving derogatory workplace rumors, malicious product rumors, and slanderous conspiracy rumors.

Greg Livadas, University News Services, 585-475-6217 or