MAGIC Spell Studios: Making new products
A. Sue Weisler
Great storytelling is at the heart of powerful filmmaking, according to RIT student Taylor Thum.
And her commitment to changing the way that people are captivated by powerful stories is the impetus for her partnership with MAGIC Spell Studios.
Thum, a third-year film and animation major from Franklin Lakes, N.J., is using her enthusiasm for live-action, virtual reality and 360-degree filmmaking—as well as the countless opportunities provided by MAGIC Spell Studios—to design and build a new platform for live-action storytelling.
The end result will allow viewers to experience VR and 360-degree films without wearing a traditional virtual-reality headset. Thum hopes that her design will come to fruition and be commercialized in the next year, showcasing eye-catching documentaries, animation, games or live action using this new and innovative platform.
Last year, Thum was part of a collaborative team of RIT students from the game design and development and film and animation programs who created an interactive app that allowed Buffalo Bills football fans to experience New Era Field in a 360-degree immersive environment. This included walking onto the field through the tunnel and seeing inside the locker room.
The app was the first of its kind in the NFL. This kind of multidisciplinary collaboration at the intersection of technology, the arts and design remains a key component of the MAGIC Spell Studios effort.
“The students who come to work at MAGIC are experimenting with technology, hardware and software, and pushing boundaries,” Thum said. “There is such opportunity to meet great people from so many different backgrounds and work with them on projects and experiences.”
April 19, 2019
RIT/NTID hosts ‘Signing Time’ free family concert May 3
Rachel Coleman, musician and star of the popular PBS and video series Signing Time, will perform a free show at NTID on May 3. Joining her on stage will be Coleman’s daughter Leah, an industrial design major at RIT/NTID, and her show sidekick Hopkins the Frog.
April 18, 2019
Imagine RIT visitors get to control RIT’s ‘Weather Machine’ in new two-story-high video game
Imagine RIT visitors will help keep the skies above RIT clear during the festival on April 27, in a new video game on display at the MAGIC Spell Studios building. Festivalgoers can play “Weather Defense: A Two Stories High Video Wall Game” on six large 4K displays, mounted two stories up the atrium wall of the new 52,000-square-foot MAGIC building.
April 17, 2019
Innovative suspension system for off-road vehicles takes top spot in spring Tiger Tank competition
A uniquely designed magnetic coil piston that will improve suspension systems in on- and off-road vehicles took first place in RIT’s semi-annual Tiger Tank entrepreneurship competition. Sponsored by RIT’s Saunders College of Business and hosted by RIT’s Simone Center for Innovation and Entrepreneurship, Tiger Tank gives students the opportunity to pitch a business idea to a panel of judges with a chance to win cash prizes.
April 17, 2019
Full steam ahead for Imagine RIT
The Rochester Beacon features Imagine RIT: Creativity and Innovation Festival.