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George Tscherny

Where would the button be without the button hole?
Where would the button be without the button hole?
Where would the button be without the button hole?
Where would the button be without the button hole?

This book is about designs born of necessity; often spontaneously, always pragmatically. It is also about the particular sensibility of graphic designer George Tscherny and his ability to find beauty or art in the most ordinary things, and to communicate this appreciation to others. Experience his infectious enthusiasm for what could be called "anonymous", "ad hoc", or "vernacular" design; for objects that have an aesthetic appeal in spite of themselves; for creations that are both ingenious and ingenuous.


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