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Patricia Sorce

Personalization, ebook

Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients.


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Price:
$9.99

Personalization

Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients.


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Price:
$18.00

Data-Driven Print: Teaching Supplements CD
Data-Driven Print: Teaching Supplements CD
Data-Driven Print: Teaching Supplements CD

These three exercises serve as an introduction to the concepts of variable data and data-driven documents. Each project helps mold an understanding of planning and creating data-driven documents, while giving students some leeway to explore the tools they are using. This disc is distributed for classroom use in conjunction with the book "Data-Driven Print: Strategy and Implementation," by Patricia Sorce and Michael Pletka, published by RIT Cary Graphic Arts Press. Disc contents developed by Erich Lehman. Complimentary with purchase of 10 or more "Data-Driven Print" books.


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Price:
$49.00

not a trap