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Lella and Massimo Vignelli: Two Lives, One Vision

Lella and Massimo Vignelli: Two Lives, One Vision
Lella and Massimo Vignelli: Two Lives, One Vision
Lella and Massimo Vignelli: Two Lives, One Vision
Lella and Massimo Vignelli: Two Lives, One Vision
Lella and Massimo Vignelli: Two Lives, One Vision
Lella and Massimo Vignelli: Two Lives, One Vision
Lella and Massimo Vignelli: Two Lives, One Vision

Lella and Massimo Vignelli: Two Lives, One Vision is a portrait of two important twentieth-century designers whose careers intertwined since the 1950s. The Vignellis promote a modernist philosophy of designing for a better society: resourceful use of space and materials, clear communication, lasting quality, and logical functionality.


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Overview

Lella and Massimo Vignelli: Two Lives, One Vision is a portrait of two important twentieth-century designers whose careers intertwined since the 1950s. The Vignellis promote a modernist philosophy of designing for a better society: resourceful use of space and materials, clear communication, lasting quality, and logical functionality.

Through a mix of archival research and personal interviews with Lella, Massimo, and their many colleagues and clients, Jan Conradi documents the Vignellis’ nuanced approach to “cleaning up” an often chaotic and messy society by adhering to a minimalist and structured design method.

The Vignellis’ lifetime commitment to a world of design is marked by vibrant client relationships and unwavering attention to detail. With wit, grace, focus, and finesse, the Vignellis’ sustained pattern of working and living has influenced, and continues to inspire, generations of designers worldwide.

About the Author
Jan Conradi is a Professor of Graphic Design at Rowan University in Glassboro, New Jersey, where she teaches typography and design history. She is the author of Unimark International: The Design of Business and the Business of Design and a member of the AIGA.

Details

Publisher: RIT Press (06/2014)
ISBN-13: 978-1-939125-07-1
Binding: Softcover
Pages: 176
Illustrations: 74 illustrations, some color
Size: 6 x 9 in.
Shipping Weight: 0.5lb
Find this book at RIT Libraries

Table of Contents

vii Photos: Five Decades of Vignelli Design

1 Foreword by Deyan Sudjic

4 Preface

6 Acknowledgments

10 The Vignellis: An Introduction

14 Chapter 1: Foundation: Growing Up in Italy

     Lella and Massimo Meet

     Expanding Horizons, Crossing Oceans

30 Chapter 2: 1965: Unimark International

     The Vignellis Move to New York

     Lella and Unimark

     Massimo at Unimark

     Unimark: Turmoil and Trouble

46 Chapter 3: 1971: The Rise of Vignelli Associates

     The Office Expands: Return to East 62nd Street

     Vignelli Kids: Luca and Valentina

     The Other “Vignelli Kids”

68 Chapter 4: The Showcase Office: Tenth Avenue

     Fashion History According to Massimo

     Transition Again: The End of Tenth Avenue

     Saying Goodbyes

84 Chapter 5: Working from Home: East 67th Street

94 Chapter 6: Design Advocacy

     The Fight against Ugliness

112 Chapter 7: Students, Teaching, and Learning

     The Vignelli Center for Design Studies

120 Chapter 8: A Lifetime, and No Regrets

128 Notes

134 Photos: A Vignelli History

148 Afterword

150 Appendix: Vignelli Awards and Accolades

153 Index

 

not a trap