Print: in the right hands, in the right place, at the right time. That's effective distribution a critical step in the print supply chain. A customer's bottom line can be radically impacted by distribution decisions. Thus in our industry we cannot risk handling print distribution as an afterthought, but rather treat it as a value-added service. Dr. Cummings' book is the culmination of several years' investigation into print media distribution, drawn from primary research studies, case-studies, and in-depth expert interviews. It is the first publication to comprehensively analyze each player's role in the distribution of printed product, offering workflow solutions that can provide significant advantages to print producers' business models. Distribution is often the single largest cost factor in a printed piece, so understanding this element is as important as understanding labor costs, equipment financing, and information technology. Print Media Distribution is an essential resource for savvy print and transportation service providers, as well as educators who will train the next wave of the workforce in the best practices of print product delivery.
Publisher: RIT Cary Graphic Arts Press (06/2008)
Size: 5.4 in. x 8.4 in.
Shipping Weight: 0.5lb
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There is little information published on this topic. Print media should go far in addressing a largely unexamined, but essential, industry segment. I think Twyla did an admirable job of tackling an unwieldy topic. --Katherine O'Brien, American Printer
Twyla Cummings' work could not come at a better time. It is my hope that her book will stimulate an industry-wide discussion about the need to train and educate the industry on distribution and logistics so it can assure customers and future customers that we can not only produce the job but get it to market. --Benjamin Y. Cooper, Executive Director, The Print Council