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Books

Design and Science

Will Burtin pioneered important contributions to international typography and visual design. He is best known as the world leader in using design to interpret science; as a proponent of 'clean,' uncluttered sans-serif typography; and for his large-scale three-dimensional models, which carried the craft and the art of display to new heights. His walk-through models included a human blood cell (1958) and brain functions (1960).

His major achievement: his clarity and ingenuity with models and graphics made complex information easy to assimilate.


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$70.00

The American Image, Softcover
The American Image, Softcover
The American Image, Softcover
The American Image, Softcover
The American Image, Softcover

The first compact history of the American poster — a unique resource for those who are fascinated by American history and popular culture: scholars, collectors, designers, and students. 


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$29.99 $10.00

Spend Your Alphabets Lavishly!
Spend Your Alphabets Lavishly!
Spend Your Alphabets Lavishly!
Spend Your Alphabets Lavishly!

"Spend Your Alphabets Lavishly,"—a quote from Victor Hugo’s Les Misérables—aptly describes the lifework of two principal figures in contemporary graphic arts: Hermann and Gudrun Zapf. The Zapfs' 50-year relationship with Rochester Institute of Technology is feted in this exhibition and catalogue, sponsored by RIT’s Melbert B. Cary, Jr. Graphic Arts Collection. The show presents rare holdings of Zapf materials held at the Cary Collection—the foremost Zapf archive outside of Germany.


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$20.00 $10.00

Alphabet Stories
Alphabet Stories
Alphabet Stories
Alphabet Stories
Alphabet Stories

After a complete sell-out of the American edition, RIT Cary Graphic Arts Press is releasing a second edition of Alphabet Stories: A Chronicle of Technical Developmentsby famed German calligrapher and typographer, Hermann Zapf. This new edition is enhanced by the addition of a letterpress-printed broadside designed by Zapf.


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$65.00

It Isn't Just Business, It's Personal

When you put people first, you win. When you operate by the highest principles, you'll see the results in the bottom line. When you put a caring heart into how you operate - in your organization and your community - you build the only true foundation of long-term success. This is how PAETEC Communications has enjoyed an astonishing rise during an era when telecommunications has become an ethical, legal and financial quagmire.


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$14.99 $8.99

Moments of Truth, Hardcover

Withstanding childhood poverty in a migrant farming family and an illness in 1943 at age 11 that left him profoundly deaf, Robert R. Davila persevered to become one of the first deaf persons in history to earn a doctorate. He did so at a time when interpreting in higher education had not yet become a professional support service. Davila worked unfailingly to achieve positions of stature as vice president of Gallaudet University, the president of three major deaf education organizations, and the seeming culmination of his career as the highest appointed deaf official ever in the U.S.


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$26.00

Test Targets 6.0
Test Targets 6.0
Test Targets 6.0
Test Targets 6.0

Test Targets is a collection of scholarly papers contributed by faculty, students, and alumni of Rochester Institute of Technology. It is a collaborative effort exploring the use of scientific method for color imaging and process control. The content is a result of student teamwork to publish a technical journal for a graduate-level course titled: Advance Color Management.


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$24.95

Design is One

Vignelli is a powerful name in graphic design. IMAGES' Hands On series is greatly enhanced by this wonderful book by Lella and Massimo Vignelli. Massimo learnt early in his career that a designer should be able to design everything, hence, 'design is one'. Lella and Massimo Vignelli prove that design should be semantically correct, syntactically correct, and pragmatically understandable, but also visually powerful, intellectually elegant and timeless. The book shows that real meaning must be researched and consistent throughout a design, and that the final result must be understandable.


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$35.00

Bernie Boston: American Photojournalist
Bernie Boston: American Photojournalist
Bernie Boston: American Photojournalist
Bernie Boston: American Photojournalist
Bernie Boston: American Photojournalist
Bernie Boston: American Photojournalist

The School of Photographic Arts and Sciences Gallery at Rochester Institute of Technology is proud to present Bernie Boston: American Photojournalist, a retrospective exhibition of the photojournalistic career of RIT alumnus (’55) Bernie Boston. The show features images drawn from Boston’s forty plus years of photographing the American social and political scene for noted newspapers including The Dayton Daily News (Ohio), The Washington Star, and The Los Angeles Times.


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$24.99

Visual Communication: Perception, Rhetoric, and Technology
Visual Communication: Perception, Rhetoric, and Technology
Visual Communication: Perception, Rhetoric, and Technology
Edited By Diane S. Hope

Visual Communication: Perception, Rhetoric and Technology, Diane Hope sets a standard for theoretical exploration far too few scholars attempt.


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$35.00

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not a trap