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Lester Beall Poster: Light

In the 1930s, much of rural America lacked electricity, power, and running water. The Rural Electrification Administration hired graphic designer Lester Beall to create a series of posters illustrating the benefits of electrification. These posters are from the first of three series, created in 1937. The original posters are held in the Lester Beall Archive, at RIT Cary Graphic Arts Collection.




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