Overview
This book is a thorough account of Hermann Zapf’s contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company’s rich heritage. Since the late ‘70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf’s own philosophy that the artist’s challenge is “to ensure, despite technology and mass production, that beauty is never lost.”
About the author
Rick Cusick is presently the Manager of Font Development for Hallmark Cards and oversees the design and development of proprietary fonts for the corporation. He is also a respected designer, calligrapher, and teacher working with the University of Kansas in developing lectures and curriculum for lettering, typography, and type design.
Details
Publisher: RIT Cary Graphic Arts Press (12/2011)
ISBN-13: 978-1-933360-55-3
Binding: Softcover
Pages: 136
Illustrations: Color
Size: 6.75 x 10 in.
Shipping Weight: 1lb
Find this book at RIT Libraries
Reviews
What Our Lettering Needs tug.org (PDF file)
Blue Pencil no. 21—Zapfiana no. 2 Paul Shaw Letter Design
Table of Contents
Epigraph. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .v
Notes on Chapter Openings. . . . . . . . . . . . . . . . . . . . . . . . . . . v. ii
Preface. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xiii
One: What Our Lettering Needs. . . . . . . . . . . . . . . . . . . . . .1
Two: The Art of Hermann Zapf & Its Effects.............29
Three: The Lettering Manual. . . . . . . . . . . . . . . . . . . . . . . . .41
Four: Typographic Transition. . . . . . . . . . . . . . . . . . . . . . . 49
Five: Hallmark Editions. . . . . . . . . . . . . . . . . . . . . . . . . . . .83
Six: Unfinished Projects. . . . . . . . . . . . . . . . . . . . . . . . . . .97
Seven: More Than a Business Relationship. . . . . . . . . . . .105
Acknowledgments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
Appendix: Hermann Zapf and the Crabgrass Press. . . . . . . . . 119
Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122
Sources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .127
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