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Business Administration MBA degree

Jenna Lenhardt, Assistant Director of Student Services and Outreach
(585) 475-6916, jlenhardt@saunders.rit.edu

Sean Hansen, MBA Program Director
(585) 475-3974, shansen@saunders.rit.edu

Program overview

The MBA program requires 48 semester credit hours and consists of 16 courses, 11 of which are devoted to core functional areas, and five are dedicated to concentration areas and electives. An MBA concentration is a sequence of three courses in one discipline, giving you in-depth knowledge in a chosen topic.

Concentrations

Students may choose from a variety of concentrations that best fit their career goals. Popular business disciplines includes finance, marketing, and entrepreneurship. You may choose from a number of joint concentrations offered in partnership with RIT's other colleges. Students may also create a custom concentration using any graduate course offered at RIT (subject to prerequisites and program director review and approval).

Curriculum

Business administration, MBA degree, typical course sequence

Course Sem. Cr. Hrs.
ACCT-603 Accounting for Decision Makers 3
DECS-610 Operations and Supply Chain Management 3
ESCB-705 Economics and Decision Modeling 3
FINC-721 Financial Analysis for Managers 3
MGIS-650 Introduction to Data Analytics and Business Intelligence 3
MGIS-735 Design and Information Systems 3
MGMT-735 Management of Innovation in Products and Services 3
MGMT-740 Organizational Behavior and Leadership  3
MGMT-759 Competitive Strategy 3
MGMT-775 Corporate Social Responsibility and Business Ethics 3
MKTG-761 Marketing Concepts and Commercialization 3
  MBA Electives (concentration courses) 15
Total Semester Credit Hours 48

Concentrations

Accounting
Course
Choose three of the following:
   ACCT-645    Accounting Information Systems
   ACCT-704    Corporate Financial Accounting I
   ACCT-705    Corporate Financial Accounting II
   ACCT-706    Cost Management
   ACCT-707    Advanced Accounting
   ACCT-708    Auditing and Professional Responsibility
   ACCT-709    Basic Taxation
   ACCT-710    Tax Analysis and Strategy
   ACCT-711    Internal Auditing
   ACCT-738    Information Systems Auditing and Assurance Services
   ACCT-740    Comparative Financial Statement Analysis
   ACCT-741    Cases in Forensic and Fraud Examination
   ACCT-758    Seminar in Accounting*
   ACCT-795    Financial Accounting Theory and Research

* Topics may vary.

Digital marketing
Course
Required courses:
MKTG-722 Internet Marketing: Strategy and Tactics
MKTG-768 Marketing Analytics
Choose one of the following:
   MKTG-758    Seminar in Marketing
   MKTG-762    Strategic Marketing Management
   MKTG-763    Buyer Behavior
   MKTG-773    Database Marketing
   MKTG-778    Commercialization and Marketing of New Products
   MKTG-799    Independent Study in Marketing
   MKTG-7xx    Search Engine Marketing
Entrepreneurship
Course
MGMT-720 Entrepreneurship and New Venture Creation
MGMT-753 Field Experience in Business Consulting
MKTG-776 Product and Brand Management
Environmentally sustainable management
Course
MGMT-710 Managing for Environmental Sustainability
Choose two of the following:
   ECON-810    Economics of Sustainability
   ESHS-720    Environmental Health and Safety Management
   ESHS-725    EHS Accounting and Finance
   ESHS-750    ESH Project Management
   ISEE-785    Fundamentals of Sustainable Engineering
   ISEE-786    Lifecycle Assessment
   ISUS-704    Industrial Ecology
   ISUS-710    Sustainable Product Design
   PUBL-751    Energy Policy
   PUBL-810    Technology, Policy and Sustainability
   STSO-750    Sustainable Communities

* Additional electives may be approved upon request.

Finance
Course
FINC-725 Securities and Investment Analysis
Choose two of the following:
   FINC-605    Financing New Ventures
   FINC-722    Financial Management II
   FINC-725    Securities and Investment Analysis
   FINC-740    Options and Futures
   FINC-742    Financial Modeling and Analysis
   FINC-758    Seminar in Finance*
   FINC-760    Finance in a Global Environment
   FINC-774    Advanced Derivatives

* Topics may vary.

Innovation management
Course
MGMT-743 Advanced Topics in Technology Management
Choose two of the following:
   BLEG-745    Legal and Ethical Issues in Technology Intensive Environments
   DECS-744    Project Management
   MGMT-720    Entrepreneurship and New Venture Creation
   MGMT-741    Managing Organizational Change
   MKTG-776    Product and Brand Management
International business
Course
INTB-710 Global Business Opportunities and Threats
Choose any two of following:
   FINC-760    Finance in a Global Environment
   INTB-730    Cross-cultural Management
   INTB-750    Global Marketing Management
   INTB-758    Seminar in Global Business*
   INTB-780    Global Issues and Strategies

* Topics may vary.

Management and leadership
Course
MGMT-741 Managing Organizational Change
Choose two of the following:
   BLEG-745    Legal and Ethical Issues in Technology Intensive Environments
   INTB-730    Cross-cultural Management
   MGMT-710    Managing for Environmental Sustainability
   MGMT-720    Entrepreneurship and New Venture Creation
   MGMT-750    Human Resource Management
   MGMT-755    Negotiations
   MGMT-756    Power and Influence
   MGMT-758    Seminar in Management*
   MGMT-763    Behavioral Skills for Managers and Professionals
   MGMT-775    Corporate Social Responsibility and Business Ethics

* Topics may vary.

Management information systems
Course
MGIS-720 Information Systems Design and Development
Choose two of the following:
   MGIS-725    Data Management and Analytics
   MGIS-730    Information Technology Project Management
   MGIS-755    Information Technology Strategy and Management
   MGIS-760    Integrated Business Systems
   MGIS-761    Business Process Analysis and Workflow Design
Marketing
Course
MKTG-762 Strategic Marketing Management
MKTG-763 Buyer Behavior
Choose one of the following:
   MKTG-758    Seminar in Marketing*
   MKTG-768    Marketing Analytics
   MKTG-772    Internet Marketing Strategy and Tactics
   MKTG-773    Database Marketing
   MKTG-778    Commercialization and Marketing of New Products
  MKTG-799    Marketing Independent Study

* Topics may vary.

Product commercialization
Course
MKTG-778 Commercialization and Marketing of New Products
Choose two of the following:
   DECS-744    Project Management
   MGMT-743    Advanced Topics in Technology Management
   MKTG-763    Buyer Behavior
   MKTG-771    Marketing Research Methods
   MKTG-776    Product and Brand Management
Quality and applied statistics
Course
Choose three of the following:
   STAT-611    Statistical Software
   STAT-621    Statistical Quality Control
   STAT-670    Designing Experiment for Process Improvement
   ISEE-682    Lean Six Sigma Fundamentals
   STAT-701    Foundations of Experimental Design
   DECS-745    Quality Control and Improvement
Quality and organizational Improvement
Course
DECS-745 Quality Control and Improvement
MGMT-741 Managing Organizational Change
Choose one of the following:
   DECS-744    Project Management
   DECS-758    Seminar in Decision Sciences*
   ISEE-682    Lean Six Sigma Fundamentals
   MGMT-770    Business Research Methods
   STAT-621    Statistical Quality Control

* Topics may vary.

Supply chain management
Course
DECS-744 Project Management*
ISEE-703 Supply Chain Management
Choose one of the following:
   DECS-745    Quality Control and Improvement
   ISEE-682    Lean Six Sigma Fundamentals
   MGIS-760    Integrated Business Systems
   MGIS-761    Business Process Analysis and Workflow
   MGMT-741    Managing Organizational Change
   MGMT-776    Advanced Topics in Technology Management
   STAT-621    Statistical Quality Control

* Students must successfully complete Project Management (DECS-744) before enrolling in Supply Chain Management (ISEE-703).

Customized concentration options

In addition to the above concentrations, students may complete a three-course concentration from other RIT colleges, with program director approval. MBA students may currently complete concentrations in communication and media technologies, health systems administration, human resource development, engineering management, or pubic policy.

Additional options may be pursued, but must receive approval from an the program director.

Double concentrations

Students may elect to complete two concentrations. No more than one course may be used to fulfill the requirements of both concentrations.

Admission requirements

To be considered for admission to the MBA program, candidates must fulfill the following requirements:

  • Hold a baccalaureate degree from an accredited institution,
  • Have a working knowledge of algebra and statistics,
  • Submit official transcripts (in English) of all previously completed undergraduate and graduate course work,
  • Submit scores from the Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE) (GMAT preferred),
  • Submit a personal statement,
  • Submit a current resume, and
  • Complete a graduate application.
  • International applicants whose native language is not English must submit scores from the Test of English as a Foreign Language (TOEFL). Minimum scores of 580 (paper-based) or 92 (Internet-based) are required. Scores from the International English Testing Language System (IELTS) are accepted in place of the TOEFL exam. The minimum acceptable score is 7.0. The TOEFL or IELTS requirement is waived for native speakers of English or for those submitting transcripts from degrees earned at American institutions. For additional information on the IELTS, visit www.ielts.org.

Applications are accepted for fall, spring, and summer semesters. Students may complete their studies on a full or part-time basis.

Completed applications for admission should be on file in the Office of Graduate Enrollment Services at least four weeks prior to registration for the next academic semester for students from the United States, and up to 10 weeks prior for international students applying for student visas.

Additional information

Non-degree course enrollment

Students with a cumulative GPA of 3.0 (B grade) or better may be eligible to apply to take up to two approved graduate courses before being fully admitted to the MBA Program. Students can complete the required non-degree application through Saunders. Graduate credits earned as a non-degree student may be applied to the student's degree program.

Academic standards

Graduate students must maintain a grade of B (3.0) or better for all courses. Grades of all repeated MBA courses will be counted in the GPA computation. The policy on probation and suspension is explained in the Registration and Degree Requirements section of this bulletin.

Maximum time limit

University policy requires that graduate programs be completed within seven years of the student's initial registration for courses in the program.

Orientation

All new students are required to attend an orientation session prior to beginning their studies. Course selection, career planning, program planning, and academic advising are discussed during orientation.

Waiver policy/transfer credit

The MBA normally requires 48 credit hours, however, students may be able to waive some MBA foundation courses. Prior academic preparation must be from an institution accredited by AACSB International or partner institution and the course work must be equivalent to RIT's MBA foundation courses. Prior course work must be completed within the last five years, with a grade of B (3.0) or better. Foundation courses may be waived either outright or through an examination.

A maximum of 9 credit hours may be awarded as transfer credit from other graduate programs. The courses must be relevant to the MBA program, taken within the last five years at an institution accredited by AACSB International, and the student must have earned a grade of B (3.0) or better.

Credits for waiver, transfer, or undergraduate courses are not counted in the GPA computation. Students must request transfer/waiver credit.

Placement

The Office of Cooperative Education and Career Services offers individualized career counseling, provides critical job leads, coordinates employers' annual campus recruiting visits, maintains an extensive online job listing, and sponsors two annual career fairs.

Cooperative education

Cooperative education in the MBA program is optional. Co-op experience affords students the opportunity to obtain a paid position for three to six months and gain valuable work experience. Academic credit is not granted, but formal recording of the co-op experience is made on the student's transcript. Students in good academic standing are eligible for co-op after completing the foundation course, and a substantial portion of their concentration courses. They also must attend a series of co-op and career services workshops. RIT does not guarantee co-op placements.

Deferment

Accepted students can defer enrollment for up to one year. After one year, a new application must be submitted and will be re-evaluated based on the most current admission standards.




Effective fall 2013, RIT converted its academic calendar from quarters to semesters.
View this program's information from the retired quarter calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
 

Program overview

The master of business administration degree provides students with the capabilities for strategic and critical thinking needed for effective leadership in a global economy where creative management of both people and technology is vital. The curriculum begins with a solid grounding in the functional areas of business and combines that foundation with the flexibility that allows students to specialize in one or two areas of expertise. In the classroom, students learn the latest theories and concepts, and how they can be immediately applied to solve problems in the workplace.

The MBA program requires 72 quarter credit hours and consists of 18 courses, nine of which are devoted to core functional areas and nine available in concentration areas and as electives. All courses in the Saunders College carry four quarter credit hours.

Curriculum

Semester conversion
Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. Each program and its associated courses have been sent to the New York State Department of Education for approval of the semester plan. For reference, the following charts illustrate the typical course sequence for this program in both quarters and semesters. Students should consult their graduate program adviser with questions regarding planning and course selection.

MBA degree (traditional), typical course sequence (quarters)

Course Qtr. Cr. Hrs.
1012-703 Accounting for Decision Makers* 4
0102-735 Strategic Management of Technological Innovation 4
0102-740 Organizational Behavior and Leadership* 4
0103-705 Economics for Managers* 4
0104-721 Financial Analysis for Managers* 4
0105-761 Marketing Concepts* 4
0106-743 Operations and Supply Chain Management* 4
0106-782 Statistical Analysis for Decision Making* 4
0102-759 Competitive Strategy 4
  MBA Elective 1, 2, 3, 4, 5, 6, 7, 8, 9 36
Total Quarter Credit Hours 72

*Up to six of these courses can be waived, thus reducing the number of courses required to graduate.

MBA degree (traditional), typical course sequence (semesters), effective fall 2013

Course Sem. Cr. Hrs.
MGMT-601 Foundations of Business Ethics 1
MGMT-740 Organizational Behavior and Leadership  3
ACCT-703 Accounting for Decision Makers 3
MKTG-761 Marketing Concepts and Commercialization 3
ESCB-705 Economics and Decision Modeling 3
FINC-721 Financial Analysis for Managers 3
DECS-743 Operations and Supply Chain Management 3
MGMT-735 Management of Innovation in Products and Services 3
MGMT-759 Competitive Strategy* 3
  MBA Elective 1, 2, 3, 4, 5, 6, 7, 8 24
Total Semester Credit Hours 49

* A computer simulation will be one component of MGMT-759

All full-time students are required to complete Professional Skills Seminar I, II (0102-070, 071). These non-credit courses give students the skills to successfully complete their graduate degree and prepare them to obtain a job or co-op position. A background in statistics is required. All entering students will complete a statistics diagnostic test. If deficient they must use one of their electives to take Statistical Analysis for Decision Making (DEC-782).

Concentrations

Students have the option of choosing one or two concentration areas. A concentration is a sequence of four courses in a specialized area of business, thus giving students in-depth knowledge in a particular field.

Students with one concentration area will complete:
  • Nine foundation courses
  • Four courses in a concentration area
  • Five electives, outside the selected concentration area (no more than four of these can be taken in any one discipline). Electives must be selected from approved Saunders College graduate courses or from graduate courses outside the Saunders College that are part of an approved MBA concentration.
Students with two concentration areas will complete:
  • Nine foundation courses
  • Four courses in a concentration area
  • Four courses in a second concentration area (in a different discipline)
  • One elective, outside the selected concentration areas
Notes:
  • Students cannot complete more than two concentration areas.
  • No course can be counted in more than one concentration.
  • No more than four electives can be completed in any one discipline.
  • Students taking two concentration areas must meet with an adviser.
  • Finance is a five-course concentration.

Students select a concentration area and choose a four-course sequence in a particular area of specialization. Concentrations are available both through the Saunders College and from departments within RIT's other colleges.

Accounting

Designed for students planning to enter corporate accounting. This concentration is also an excellent complement to a concentration in finance or management information systems.

Accounting (quarters)
Course Qtr. Cr. Hrs.
0101-704 Corporate Financial Reporting I 4
0101-705 Corporate Financial Reporting II 4
0101-706 Cost Management 4
Choose one from the following: 4
   0101-707    Advanced Accounting  
   0101-708    Auditing  
   0101-709    Basic Taxation  
Accounting (semesters)
Course Sem. Cr. Hrs.
Required courses:
ACCT-704 Corporate Financial Reporting I  3
ACCT-705 Corporate Financial Reporting II  3
Choose one or two MBA accounting electives  3-6
Digital marketing

One of the most significant forces to affect marketing since the emergence of mass media, the Internet has introduced a global electronic marketplace that has caused a dramatic shift in standard business practices. This has given rise to an enormous need to understand the implications of these shifts for strategic initiatives in marketing and advertising.

Digital marketing (quarters)
Course Qtr. Cr. Hrs.
0105-772 Internet Marketing: Strategy and Tactics 4
0105-775 Business to Business E-marketing 4
Choose two from the following: 8
   0105-762    Advanced Marketing Management  
   0105-763    Buyer Behavior  
   0105-767    Advertising and Integrated Marketing Communications  
Digital marketing (semesters)
Course Sem. Cr. Hrs.
MKTG-772 Internet Marketing: Strategy and Tactics  3
Choose two or three MBA courses in marketing with permission of a Saunders College graduate adviser. 6-9
Entrepreneurship

The entrepreneurship concentration is designed to enable students to recognize and commercialize attractive business opportunities—either by new independent ventures or by established firms seeking growth or rejuvenation. It involves integrating all functions of business (strategy, marketing, innovation, finance, accounting, etc.) within one concerted value-creating initiative.

The concentration requires an applied entrepreneurial learning experience that may be satisfied through either the Field Experience in Business Consulting (0102-753) course or an approved commercialization project. These projects may involve students developing their own businesses or working with RIT incubator companies, local startup firms, or RIT multidisciplinary commercialization projects. Students interested in high-technology initiatives are encouraged to enroll in Technology Management (0102-742) as the fourth course in the concentration.

Entrepreneurship (quarters)
Course Qtr. Cr. Hrs.
0102-720 Entrepreneurship and New Venture Creation 4
0102-753 Field Experience in Business Consulting* 4
0105-776 Product and Brand Management 4
Choose one from the following:† 4
   0101-709    Basic Taxation  
   0102-742    Technology Management  
   0104-722    Financial Management II  
   0105-763    Buyer Behavior  
   0105-772    Internet Marketing: Strategy and Tactics  
   0110-730    Business Legal Concepts  

* Or an approved entrepreneurial field experience.

† Or a management course, with approval of graduate adviser.

Entrepreneurship (semesters)
 Course Sem. Cr. Hrs.
MGMT-720 Entrepreneurship and New Venture Creation  3
MGMT-753 Field Experience in Business Consulting  3
MKTG-776 Product and Brand Management  3
Choose one from the following, if this is your primary conentration:  3
   ACCT-709    Basic Taxation  
   MGMT-742    Technology Management  
   FINC-722    Financial Management II  
   MKTG-763    Buyer Behavior  
   MKTG-772    Internet Marketing: Strategy and Tactics  
   BLEG-730    Business Legal Concepts  
Environmentally sustainable management

With a goal of familiarizing students with environmentally sustainable business practices, this concentration is attractive to students with an overall interest in understanding how firms can manage social and political demands for more environmentally sustainable products and operations. It may be of particular interest to those students in industries with a significant environmental impact such as the automotive, chemical, energy, transportation, or agricultural industries, where environmental issues are central to operational and strategic decision making.

Environmentally sustainable management (quarters)
Course Qtr. Cr. Hrs.
0102-710 Managing for Environmental Sustainability 4
0102-745 Social and Political Environment of Business 4
Choose two from the following: 8
   0102-775    Business Ethics  
   0303-790    Fundamentals of Sustainable Engineering  
   0303-791    Lifecycle Assessment/Costing  
   0521-751    Energy Policy  
   0630-720    Environmental Health and Safety Management*  
   0630-765    Product Stewardship  
   0630-750    EHS Project Management  
   5001-803    Economics of Sustainability  
   5001-804    Industrial Ecology  
   5001-805    Technology, Policy, and Sustainability  

* Online course. As a part of this class, students are required to attend a four-day executive leader session held on campus.

Environmentally sustainable management (semesters)
  Course Sem. Cr. Hrs.
MGMT-745 Social and Political Environment of Business  3
MGMT-710 Managing for Environmental Sustainability  3
Choose one or two from the following:  3-6
   ISEE-785    Fundamentals of Sustainable Engineering  
   ISEE-786    Lifecycle Assessment  
   ESHS-720    Environmental Health and Safety Management  
   ESHS-765    Product Stewardship  
   ESHS-750    ESH and FM Project Management  
   PUBL-630    Energy Policy  
Finance

This concentration is designed to provide a foundation of knowledge in finance and allow students to choose courses appropriate for a career in investments or corporate finance. Students interested in investments will acquire advanced skills in securities evaluation and portfolio management. Those interested in corporate finance will acquire advanced skills in budgeting, planning, global financing and operations, and corporate risk management. Note: Finance is a five-course concentration.

Finance (quarters)
Course Qtr. Cr. Hrs.
0104-722 Financial Management II 4
0104-725 Securities and Investments Analysis 4
Plus one of the following courses: 4
   0103-711    Microeconomics  
   0103-712    Macroeconomics  
Choose two from the following: 8
   0104-732    Portfolio Management  
   0104-740    Options and Futures  
   0104-742    Financial Modeling and Analysis  
   0104-744    Innovation in Financial Markets and Securities  
   0104-760    Finance in a Global Environment  
Finance (semesters)
Course Sem. Cr. Hrs.
FINC-725 Securities and Investment Analysis  3
Choose any two or three MBA finance electives  6-9
International business

This concentration prepares graduates for today's global business environment. Large, medium, and small enterprises all operate globally: sourcing, producing, researching, and marketing worldwide. Suppliers and competitors are not only across the street, they are around the globe. To balance the needs of local, regional, and national communities and the benefits attained from global competition and cooperation requires an understanding of the international dimensions of business. Managers and professionals must be able to think, market, negotiate, and make decisions designed for the diversity, complexity, and dynamism that are the hallmarks of global business.

International business (quarters)
Course Qtr. Cr. Hrs.
0113-710 Global Business Environments 4
Choose three from the following: 12
   0104-760    Finance in a Global Environment  
   0113-730    Managing in a Global Business  
   0113-750    Marketing in a Global Environment  
   0113-780    Global Issues and Strategies  
International business (semesters)
Course Sem. Cr. Hrs.
INTB-710 Global Business Opportunities and Threats  3
Choose two or three from the following:  6-9
   INTB-780    Global Issues and Strategies  
   INTB-758    Seminar in Global Business*  
   INTB-730    Cross Cultural Management  
   FINC-760    Finance in a Global Environment  
   INTB-750    Global Marketing Management  

* Topics may vary.

Management and leadership

Managers need to combine effective leadership with analytical reasoning. The management and leadership concentration provides students with the leadership skills needed to be successful managers in business, nonprofit, and public organizations. Students will develop the essential analytical and decision-making skills for today's rapidly changing world. They will learn why change is difficult, when to initiate change, and how to introduce and manage change in the workplace. These courses also will prepare students for the demands of managing people and projects.

Management and leadership (quarters)
Course Qtr. Cr. Hrs.
0102-741 Managing Organizational Change 4
Choose three from the following: 12
   0102-720    Entrepreneurship and New Venture Creation  
   0102-742    Technology Management  
   0102-745    Social and Political Environment of Business  
   0102-750    Human Resource Management  
   0102-756    Power and Influence  
   0102-758    Seminar in Management*  
   0102-763    Behavioral Skills for Managers and Professionals  
   0102-775    Business Ethics  
   0110-745    Legal and Ethical Issues in Technology Intensive Environments  

* Topics may vary.

Management and leadership (semesters)
Course Qtr. Cr. Hrs.
MGMT-741 Managing Organizational Change 3
Choose two or three from the following: 6-9
   MGMT-720    Entrepreneurship and New Venture Creation  
   MGMT-742    Technology Management  
   MGMT-745    Social and Political Environment of Business  
   MGMT-750    Human Resource Management  
   MGMT-756    Power and Influence  
   MGMT-758    Seminar in Management*  
   MGMT-763    Behavioral Skills for Managers and Professionals  
   MGMT-775    Business Ethics  
   BLEG-745    Legal and Ethical Issues in Technology Intensive Environments  

* Topics may vary.

 
Managment information systems

Services are playing an increasing role in many economies and information technology is a critical element in supporting, managing and innovating services. The managing service systems concentration provides students with interdisciplinary perspectives on the concepts of service delivery and management, and the role of information technology in the design, management, delivery and evaluation of services required to improve and innovate in service-focused organizations. The concentration prepares students for diverse careers in IT-intensive service organizations and industries, such as health care, information technology, and financial services. Students taking this concentration are encouraged to focus on a specific industry, such as health care, information technology, or financial services.

Managment information systems (quarters)
Course Qtr. Cr. Hrs.
0112-720 Information Systems Design 4
Choose three from the following: 12
   0112-725    Data Management  
   0112-730    Information Systems Consulting  
   0112-755    Information Technology Strategy and Management  
   0112-760    Integrated Business Systems  
   0112-761    Business Process Analysis and Workflow Design  
Managment information systems (semesters)
Course Sem. Cr. Hrs.
MGIS-720 Information Systems Design  3
Choose two or three from the following:  6-9
   MGIS-725    Data Management  
   MGIS-730    Information Systems Consulting  
   MGIS-755    Information Technology Strategy and Management  
   MGIS-760    Integrated Business Systems  
   MGIS-761    Business Process Analysis and Workflow Design  
Marketing

The overall process of entering markets, creating value for customers, and developing profit for the firm are the fundamental challenges for today's marketing manager. Effective marketing must consider the target audience, along with the changing business environment and competitive pressures of technological and global challenges. These marketing basics apply to governmental agencies, not-for-profit organizations, and profit-making firms.

Marketing (quarters)
Course Qtr. Cr. Hrs.
0105-762 Advanced Marketing Management 4
Choose three from the following: 12
   0105-758    Seminar in Marketing*  
   0105-763    Buyer Behavior  
   0105-765    Professional Sales Management  
   0105-767    Advertising and Integrated Marketing Communications  
   0105-771    Marketing Research Methods  
   0105-772    Internet Marketing: Strategy and Tactics  
   0105-773    Database Marketing  
   0105-776    Product and Brand Management  
   0105-778    Commercialization and Marketing of New Products  
   0113-750    Marketing in a Global Environment  

* Topics may vary.

Marketing (semesters)
  Course Sem. Cr. Hrs.
MKTG-762 Advanced Marketing Management  3
MKTG -763 Buyer Behavior  3
Choose one or two from the following:  3-6
   MKTG-758    Seminar in Marketing*  
   MKTG-778    Commercialization and Marketing of New Products  
   INTB-750    Global Marketing Management  
   MKTG-767    Advertising and Integrated Marketing Communications  
   MKTG-771    Marketing Research Methods  
   MKTG-772    Internet Marketing: Strategy and Tactics  
   MKTG-775    Business to Business E-Marketing  
   MKTG-776    Product and Brand Management  

* Topics may vary.

Marketing research

How do you identify your customers' needs and wants, and respond with the most profitable product or service? Marketing research analysts take a leading role in identifying and defining marketing problems. Relying on communication as well as analytical and conceptual skills, a market researcher can evaluate the market, generate product ideas, refine the delivery process, monitor marketing performance, and improve the company's profitability. Increasing numbers of specialized research firms add more opportunities to the traditional marketing profession.

Marketing research (quarters)
Course Qtr. Cr. Hrs.
0307-717 Design/Analysis of Experiments I 4*
Choose one from the following: 4
   0105-770    Business Research Methods  
   0105-771    Marketing Research Methods  
Choose two from the following: 8
   0105-762    Advanced Marketing Management  
   0105-772    Internet Market Strategy and Tactics  
   0307-818    Design/Analysis of Experiments II*  
   0307-831    Multivariate Analysis Applications*  
   0307-841    Regression Analysis*  

* Student must register for the four credit hour option of these courses.

Marketing research (semesters)
Course Sem. Cr. Hrs.
MKTG-771 Marketing Research Methods  3
MKTG-763 Buyer Behavior  3
Choose one or two MBA courses in marketing or courses from the Center for Quality and Applied Statistics with the permission of a Saunders College graduate adviser.  3-6
Operations management

This concentration is designed to enhance the student's understanding of manufacturing and service functions as they exist in modern business. In addition to courses covering project management, quality control, and improvement and manufacturing strategy, electives allow students the ability to broaden their knowledge base.

Operations management (quarters)
Course Qtr. Cr. Hrs.
0106-744 Project Management 4
0106-745 Quality Control and Improvement 4
Choose two from the following: 8
   0102-741    Managing Organizational Change  
   0102-742    Technology Management  
   0307-721    Statistical Process Control*  
   0307-731    Statistical Acceptance Control*  
   0307-781    Quality Management*  
   0307-782    Quality Engineering*  

* Student must register for the four credit hour option of these courses.

Operations management (semesters)
Course Sem. Cr. Hrs.
DECS-744 Project Management  3
DECS- 745 Quality Control and Improvement  3
Choose one or two from the following:  3-6
   MGMT-741    Managing Organizational Change  
   MGMT-742    Technology Management  
   MGMT-762    Managing New Process and Product Development  
   CQAS-621    Statistical Quality Control  
   CQAS-682    Lean Six Sigma Fundamentals  
Product commercialization

This concentration is targeted to students who are interested in developing expertise in managing the marketing-related activities required to move new products and services through the preliminary business stages to a successful launch. The commercialization of new corporate offerings is increasingly important as product life cycles get shorter.

Product commercialization (quarters)
Course Qtr. Cr. Hrs.
0105-776 Product and Brand Management 4
0105-778 Commercializing and Marketing of New Products 4
Choose one from the following: 4
   0102-770    Business Research Method  
   0105-771    Marketing Research Methods  
Choose two from the following: 8
   0102-762    Managing New Process and Product Development  
   0105-762    Advanced Marketing Management  
   0105-763    Buyer Behavior  
   0105-767    Advertising and Integrated Marketing Communications  
   0106-744    Project Management  
   0113-750    Marketing in a Global Environment  
Product commercialization (semesters)
Course Sem. Cr. Hrs.
MKTG-778 Commercialization and Marketing of New Products  3
Choose two or three from the following:  3-6
   MKTG-776    Product and Brand Management  
   MKTG-771    Marketing Research Methods  
   MGMT-762    Managing New Process and Product Development  
   MGMT-762    Buyer Behavior  
   DECS-744    Project Management  
Quality and applied statistics

This concentration is for those students who would like to study the technical aspect of managing quality, i.e., statistical quality control. Students will gain an understanding of the basics of statistical process control, quality improvement, acceptance sampling, and off-line quality control techniques such as the design of experiments.

Quality and applied statistics (quarters)
Course Qtr. Cr. Hrs.
Choose four of the following: 16
   0106-745    Quality Control and Improvement  
   0307-721    Statistical Process Control*  
   0307-731    Statistical Acceptance Control*  
   0307-782    Quality Engineering*  
   0307-801    Design of Experiments I*  
   0307-802    Design of Experiments II*  

* Student must register for the four credit hour option of these courses.

Quality and applied statistics (semesters)
Course Sem. Cr. Hrs.
Choose three or four from the following:  9-12
   DECS-745    Quality Control and Improvement  
   CQAS-621    Statistical Quality Control  
   CQAS-682    Lean Six Sigma Fundamentals  
   CQAS-670    Designing Experiment for Process Improvement  
   CQAS-611    Statistical Software  
   CQAS-701    Foundations of Experimental Design  
Quality and organizational improvement

This concentration is designed for students who would like to learn more about the organizational and managerial (i.e., "soft") aspects of quality. The courses offered help students lead organizational change and manage quality improvement projects.

Quality and organizational improvement (quarters)
Course Qtr. Cr. Hrs.
0102-741 Managing Organizational Change 4
0106-745 Quality Control and Improvement 4
Choose one from the following: 4
   0102-770    Business Research Methods†  
   0105-771    Marketing Research Methods†  
Choose one from the following: 4
   0106-744    Project Management  
   0307-721    Statistical Process Control*  
   0307-731    Statistical Acceptance Control*  
   0307-782    Quality Engineering*  
   0625-841    Benchmarking and the Process of Continuous Improvement  

* Student must register for the four credit hour option of these courses.

† Students may choose either Marketing Research Methods (0105-771) or Business Research Methods (0102-770), but not both.

Technology management

In a constantly changing environment, the ability of an organization to innovate and renew itself is critical if it is to survive and prosper. Technology managers, who typically are responsible for the innovation and application of new technology, are central to the long-term strategy and success of their companies. To manage these processes well, managers need to understand both business and technological perspectives. Co-op or internship experience in high-technology settings may be helpful to students pursuing a specialty in technology management.

Technology management (quarters)
Course Qtr. Cr. Hrs.
0102-742 Technology Management 4
Choose one or both of the following†: 4
   0102-761    Managing Research and Innovation  
   0102-762    Managing New Process and Product Development  
Choose one or two courses from the following:  4-8
   0102-741    Managing Organizational Change  
   0105-776    Product and Brand Management  
   0106-744    Project Management  
   0110-745    Legal and Ethical Issues in Technology Intensive Environments  

† If students choose both Managing Research Innovation (0102-761) and Managing New Process and Product Development (0102-762), students are required to take only one additional course.

Technology management (semesters)
Course Sem. Cr. Hrs.
MGMT-742 Technology Management  3
Choose two or three of the following:  6-9
   MGMT-761    Managing Research and Innovation  
   MGMT-762    Managing New Process and Product Development  
   MGMT-741    Managing Organizational Change  
   MGMT-776    Product and Brand Management  
   DECS-744    Project Management  
   BLEG-745    Legal and Ethical Issues in Technology Intensive Environments  

Additional concentrations

In addition to the business-related concentrations, several additional concentrations are available to MBA students from outside the Saunders College. Customized concentrations are also available and require the approval of a graduate adviser. To register for courses in the following concentrations, students must see a graduate adviser.

Communication and media technologies

Communication, and the technologies for message creation and dissemination, is at the center of dramatic economic, social, and cultural changes occurring as a result of technological development and global connectedness. This concentration, offered by the College of Liberal Arts, prepares students for careers as communication experts in commerce, industry, education, entertainment, government, and the not-for-profit sector.

Health systems administration

This concentration is specifically designed for those students who are employed in the health care environment. Offered by the College of Applied Science and Technology, courses introduce up-to-date, industry-relevant content that is continually developed in response to the changing health care environment. All courses in this concentration are offered online.

Human resource development

The field of human resource development has grown in both size and importance over the past decade, leading to a high demand for educated and skilled human resource professionals. This concentration, offered by the College of Applied Science and Technology, provides education in training, and career and organizational development.

Industrial and systems engineering management

Organizations need individuals who possess a blend of technical and business skills, as well as the integrated systems perspective needed to commercialize complex products and services. This concentration, offered by the Kate Gleason College of Engineering, may be significantly interdisciplinary.

Information technology

Corporations are aware of the cost savings and performance improvement possible when information technology is applied in a systematic manner, improving organizational information flow, employee learning, and business performance. Information technology includes a mixture of computers and multipurpose devices, information media, and communication technology. Students may choose from the following areas of specialization: Web programming/multimedia, software project management, programming, and telecommunications. This concentration is offered by the B. Thomas Golisano College of Computing and Information Sciences.

Print media

Leadership and management in the print media industry require an understanding of the cutting-edge technology and emerging markets to articulate a corporate vision that encompasses new opportunities and directions. This concentration, offered by the College of Imaging Arts and Sciences, is designed to provide a solid technical background in cross-media digital workflow processes and a keen understanding of the issues and trends in the print media industry.

Public policy

Formulating public policy and understanding its impact are critical, whether you work in government, not-for-profit, or the private sector. This concentration, offered by the College of Liberal Arts, gives students the skills to effectively formulate public policy and evaluate its impact, particularly as related to science and technology issues. The courses focus on policy formation, implementation, and analysis.

Admission requirements

To be considered for admission to the MBA program, candidates must fulfill the following requirements:

  • Hold a baccalaureate degree from an accredited institution,
  • Have a working knowledge of algebra and statistics,
  • Submit official transcripts (in English) of all previously completed undergraduate and graduate course work,
  • Submit scores from the Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE) (GMAT preferred for international applicants and those applying for scholarships),
  • Submit a personal statement,
  • Submit a current resume, and
  • Complete a graduate application.
  • International applicants whose native language is not English must submit scores from the Test of English as a Foreign Language (TOEFL). Minimum scores of 580 (paper-based), or 92 (Internet-based) are required. Scores from the International English Testing Language System (IELTS) are accepted in place of the TOEFL exam. The minimum acceptable score is 7.0. The TOEFL or IELTS requirement is waived for native speakers of English and for those submitting transcripts and diplomas from accredited American institutions. For additional information on the IELTS, visit www.ielts.org.

Applications are accepted for all four academic quarters. Most full-time students begin their program of study in the fall. Students may complete their studies on a full or part-time basis.

Completed applications for admission should be on file in the Office of Graduate Enrollment Services at least four weeks prior to registration for the next academic quarter for students from the United States, and up to 10 weeks prior for international students applying for student visas.

Additional information

Nonmatriculated status

Students with strong undergraduate records are permitted to take two graduate courses on a nonmatriculated basis. To become a matriculated student and admitted formally to the MBA program, the regular admissions process should be followed. Graduate credits earned as a nonmatriculated student may be applied to the student's degree program.

Academic standards

Graduate students must maintain a grade of B (3.0) or better for all courses. Grades of all repeated MBA courses will be counted in the GPA computation. The policy on probation and suspension is explained in the Registration and Degree Requirements section of this bulletin.

Maximum time limit

University policy requires that graduate programs be completed within seven years of the student's initial registration for courses in the program.

Orientation

All new students are required to attend an orientation session prior to beginning their studies. Course selection, career planning, program planning, and academic advising are discussed during orientation.

Waiver policy/transfer credit

The MBA normally requires 72 quarter credit hours, however, students may be able to waive up to six MBA foundation courses. Prior academic preparation must be from an institution accredited by AACSB International and the course work must be equivalent to MBA foundation courses. Prior course work must be completed within the last five years, with a grade of B (3.0) or better. Foundation courses may be waived either outright or through an examination.

A maximum of 12 quarter credit hours may be awarded as transfer credit from other graduate programs. The courses must be relevant to the MBA program, taken within the last five years at an institution accredited by AACSB International, and the student must have earned a grade of B or better.

Credits for waiver, transfer, or undergraduate courses are not counted in the GPA computation. Students must apply for transfer/waiver credit.

Placement

Preparation for professional placement begins early in the student's program with the completion of Professional Skills Seminar II (0102-071). The Office of Cooperative Education and Career Services offers individualized career counseling, provides critical job leads, coordinates employers' annual campus recruiting visits, maintains an extensive online job listing, and sponsors two annual career fairs.

Cooperative education

Cooperative education in the MBA program is optional. Co-op experience affords students the opportunity to obtain a paid position for three to six months and gain valuable work experience. Academic credit is not granted, but formal recording of the co-op experience is made on the student's transcript. Students in good academic standing are eligible for co-op after completing the foundation courses, Professional Skills Seminar I and II (0102-070, 071), and a substantial portion of their concentration courses. They also must attend a series of co-op and career services workshops. RIT does not guarantee co-op placements.

Deferment

Accepted students can defer enrollment for up to one year. After one year, a new application must be submitted and will be re-evaluated based on the most current admission standards.