The advertising and public relations immersion provides opportunities for the advanced study of selected areas central to the persuasive arts as they apply to advertising and public relations, as well as education and practice in the writing, speaking, and design skills required of these professions. This immersion is closed to students majoring in advertising and public relations or communication.
| Course | |
|---|---|
| Required Course | |
| Choose one of the following: | |
| COMM-211 | Principles of Advertising |
| COMM-212 | Public Relations |
| Electives | |
| Choose two of the following: | |
| COMM-202 | Mass Communications |
| COMM-211 | Principles of Advertising* |
| COMM-212 | Public Relations* |
| COMM-221 | Public Relations Writing |
| COMM-303 | Small Group Communication |
| COMM-305 | Persuasion |
| COMM-321 | Copywriting and Visualization |
| COMM-322 | Campaign Management and Planning |
| COMM-341 | Visual Communication |
* Students are required to complete Principles of Advertising (COMM-211) or Public Relations (COMM-212). Students may take both courses using one as a required course and one as an elective.
At least one course must be at the 300 level of higher.