The advertising and public relations immersion provides opportunities for the advanced study of selected areas central to the persuasive arts as they apply to advertising and public relations, as well as education and practice in the writing, speaking, and design skills required of these professions.
Notes about this immersion:
- This immersion is closed to students majoring in advertising and public relations or communication.
- Students are required to complete at least one course at the 300-level or above as part of the immersion.
| Course | |
|---|---|
| Required Course | |
| Choose one of the following: | |
| COMM-211 | Principles of Advertising |
| COMM-212 | Public Relations |
| Electives | |
| Choose two of the following: | |
| COMM-202 | Mass Communications |
| COMM-211 | Principles of Advertising* |
| COMM-212 | Public Relations* |
| COMM-221 | Public Relations Writing |
| COMM-303 | Small Group Communication |
| COMM-305 | Persuasion |
| COMM-321 | Copywriting and Visualization |
| COMM-322 | Campaign Management and Planning |
| COMM-341 | Visual Communication |
| COMM-356 | Critical Practice in Social Media |
* Students must take COMM 305. Students must take either COMM-211 or Public Relations COMM-212. Students may take both 211 and 212.