OWA Haircare, Inc. Secures Venture Capital Funds to Launch Innovative Powder Shampoo

Tuesday, May 22, 2018

By Molly Argue Campos 

OWA Haircare, Inc. has secured pre-seed capital from RIT Venture Fund I, LLC. to bring the brand’s innovative powder shampoo to market.

OWA Haircare is an emerging beauty company that develops high quality, innovative hair products. Moondust Hair Wash, this planet’s most sustainable shampoo, is a powder that functions like a liquid when hydrated with water. Conventional liquid shampoo is typically around 80% water. Moondust Hair Wash is 0% water. The company creates “out of this world amazing” products in pursuit of what is good for their consumers and Mother Nature. “I want OWA to spark a new wave of innovation in the beauty industry that considers not only what’s in the bottle, but everything from where it’s sourced to how it’s delivered,” said Kailey Bradt, Founder and CEO.

Dr. James Watters, Senior Vice President for Finance and Administration and Treasurer at RIT, commented “We are absolutely delighted to partner with OWA Haircare and its founder, and RIT alumna, Kailey Bradt. Kailey is the latest example of the extremely talented and passionate individuals coming out of RIT ready to make an impact. We look forward to supporting and celebrating Kailey’s many successes for years to come.”

Bradt received her Bachelor’s in Chemical Engineering, followed by her Master’s in Product Development, both from Rochester Institute of Technology. “To have RIT Venture Fund be our first investor really speaks to the University’s efforts to support their alumni and how serious they are about building an entrepreneurial career path for their students. I hope to inspire other female entrepreneurs and women in STEM to take risks and embrace opportunity,” commented Bradt.

The funds provided by RIT Venture Fund I, LLC will bring Moondust Hair Wash to market later this year.


OWA Haircare is the beauty company of the future. Unlike any other products to exist, OWA Haircare develops products that are free of water. They are also free of sulfates, parabens, silicones, as well as artificial colors. Liquid shampoo is typically around 80% water. OWA’s hair wash is 0% water. OWA Haircare provides high quality, sustainable, and innovative haircare solutions for Planet Earth and beyond. For more information on OWA Haircare and our “Out of this World Amazing” products, visit https://owahaircare.com.


RIT Venture Fund provides investment capital to entrepreneurial ventures with a strong connection to the RIT community. Launched in 2012 with $3.5 million, the Fund has become an integral member of an ever-expanding entrepreneurial ecosystem in the greater Rochester region. The fund strives to build a diversified portfolio of early-stage companies that are focused on the creation of intellectual property in fields that complement RIT’s core academic competencies. For more information visit the Fund at http://www.RITVentureFund.com.


Molly Argue Campos

Communications Manager