Want to be a digital brand storyteller? These new courses are for you.

Much has been written about the death of traditional media, and it’s certainly been sad to see so many regional newspapers are now a shadow of their former selves. But maybe ‘death’ is too strong a word here, since there are also excellent examples of newspapers and magazines that have reinvented themselves as vibrant online […]

Katie Linendoll — How to Turn an Obsession Into a Career

“The greatest gift that this new era of technology gives us is the ability to activate change BEFORE it’s critically needed, allowing us to stay ahead.” It wasn’t that long ago that we were all struggling to program our VCR and stop its digital clock flashing “12:00” — but now I hardly ever touch a […]

RIT SportsZone teaches students the value of storytelling

Participation in RIT SportZone provides hands-on technical and experiential knowledge that equips students with a broad array of skills, creative integrity and diverse ways of storytelling that is transforming television broadcasting. When we started the RIT SportsZone program 14 years ago, we felt certain that offering students an authentic, hands-on experience in broadcast television would […]