Applied Statistics Comes to the Rescue of Big Data

Today’s businesses, governments, and other organizations collect a large amount of data about their operations and their customers. Classic examples include data about Amazon customers, call centers, or Twitter. All that information is aggregated and analyzed to predict future customer needs, provide sensible purchase suggestions, and personalize the organization’s engagement with customers. Another example includes […]

Didn’t you get the memo? The watch is here.

Will the Apple Watch destroy the traditional watch industry? Will app makers and advertisers find new ways to advertise without annoying users? How will you connect with your target audience on this new platform and deliver rich, relevant content? If we agree to notifications on our wrists around the clock—will we ever be the same […]