From Pac-Man to Pokémon Go: The Role of a Video Game Designer

We love video games because they take us out of our own reality and immerse us in an engaging experience. Whether you’re behind the scope of a rifle as you fight in an interstellar war in Halo, manage a farm and its crop development in Farmville, or strategize your gameplay in Tetris, there is a […]

The Value Proposition of Today’s Traditional College Degree: Is it Really Worth It?
Ask yourself these 5 questions.

Technology, rising fees, student debt, lack of jobs for graduates, are undermining the perception that university is a good investment. And a great deal has been written about the value of higher education for all. So is it really worth it? Is the value of a degree worth the debt incurred and anxiety of paying […]

4 Reasons Why A Powerful Pay-Per-Click (PPC) Campaign Will Tilt the Odds Your Way
(No Luck Required.)

Those old marketing campaigns that follow the “spray-and-pray” approach are wasteful and rapidly becoming road-kill in a bygone marketing era. We live in a connected world now. We can predict behavior based on buying patterns and personas. Stop betting it all and stop getting it wrong. PPC is going to continue to gain importance in […]

Applied Statistics Comes to the Rescue of Big Data

Today’s businesses, governments, and other organizations collect a large amount of data about their operations and their customers. Classic examples include data about Amazon customers, call centers, or Twitter. All that information is aggregated and analyzed to predict future customer needs, provide sensible purchase suggestions, and personalize the organization’s engagement with customers. Another example includes […]

RIT SportsZone teaches students the value of storytelling

Participation in RIT SportZone provides hands-on technical and experiential knowledge that equips students with a broad array of skills, creative integrity and diverse ways of storytelling that is transforming television broadcasting. When we started the RIT SportsZone program 14 years ago, we felt certain that offering students an authentic, hands-on experience in broadcast television would […]

Reflections on Unfrequently Asked Questions: M²BA – A Meaningful MBA Experience

As program director for an online Executive MBA program, I speak to many prospective students and field numerous questions about the program. Most of the inquiries have to do with the operations or outcomes of the program: the time commitment each week, the technology used for delivery, the cohort model, or ROI for the program, […]

Cybersecurity is a hot topic at the highest levels of government and business

It wasn’t too many years ago that the word “hacking” had little significance to anyone outside the computer department. Today, you might encounter it several times in your daily life: from a friend or family member whose email or Facebook account was somehow taken over, or possibly in a news article about the latest household-name […]

Harnessing the Molecules: Packaging and Sustainability

Packaging and the environment: a contentious relationship or a necessary and complex partnership? Or both? When you think of packaging and the environment, what images does that conjure up? Probably not anything very pretty — think of packaging that doesn’t make it into a recycling stream. So, is that the whole truth or a small […]