Katie Linendoll — How to Turn an Obsession Into a Career

“The greatest gift that this new era of technology gives us is the ability to activate change BEFORE it’s critically needed, allowing us to stay ahead.”

It wasn’t that long ago that we were all struggling to program our VCR and stop its digital clock flashing “12:00” — but now I hardly ever touch a VCR. The crazy pace of consumer technology continually amazes me. Luckily, I don’t need to program the clock on my iPhone or it, too, would likely be flashing. But some people are born technologists; they love this stuff from an early age, thrive on this incessant technological change, and are more than happy to help others master the latest gadget or appliance. Katie Linendoll is one such person.

If, like me, you like to keep up to date on the latest technology, you’ve probably seen Katie on TV and on the web. She’s an Emmy Award-winning TV personality, writer, tech expert and global technology consultant, and you might have caught her giving Al Roker a friendly ribbing while presenting technology and gadgets on NBC’s Today Show. She’s also the latest RIT alum to be featured in our series of Agents of Change.

As you’ll discover in the profile, RIT was the perfect place for Katie — someone who, since childhood, had been obsessed with technology (she earned her computer networking certificates while in high school!). She later discovered she had another talent while studying her BA in Information Technology at RIT: broadcasting. And, through participating in the RIT SportZone, our real production environment, she was able to hone her skills as a presenter, which opened doors for her at ESPN and set her career in motion.

These days, I think it’s important for people in many areas of business to be fluent in new digital media and to learn how to tell a good story. If you are interested in developing skills in communication and digital media, I invite you to look at three courses that are now live for sign-up: Crafting the Message, Persuasion in a Digital Age, and Visual Communication.


Thérèse Hannigan

About Thérèse Hannigan

Director, RIT Online