A general management perspective on the critical impact of marketing in organizations. Topics include an overview of the marketing process market research segmentation and target markets. The focus is on the process of creating communicating and delivering customer value through the marketing mix. The course is structured around the managerially controllable elements of product price promotion and distribution plus the interrelationships of these elements.
2 credit hours
This 6 week course requires students to spend approximately 15 hours a week on course work.
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