A man reviewing spreadsheets and graphs at his desk
Principles of Advertising
Instructor Michael Johansson
Course Number COMM-211-01
Jul 02, 2018
6 weeks
4 Seats

An introduction to principles and practices of advertising. Topics include advertising theories ethics regulation consumer research media planning message strategy and campaign planning strategy.

  • Price $936 per credit hour (2017-18 AY)
  • Credits

    3 credit hours

    This 6 week course requires students to spend approximately 23 hours a week on course work.

  • Enrollment Restrictions

    This course section is open to RIT Online students.

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