The primary theme of this course is to examine how firms can achieve superior financial performance through the establishment of a sustainable competitive advantage at the business level. Contemporary theories of strategic management will be discussed and critically examined for their relevance to the problems facing many of today's managers. Topics include analysis of industry attractiveness, value-chain analysis, core competencies, and business-level strategies.
2 credit hours
This 6 week course requires students to spend approximately 15 hours a week on course work.
- This course is restricted to Business Administration-Online Executive (MBA) Major students.
- Prerequisite: ESCB-840 and FINC-845 or equivalent courses.
Enrollment restrictions are subject to change. Please contact us for assistance.
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