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Strategic Thinking I
Instructor Norene Burdine
Course Number MGMT-818-01
Jun 29, 2020
6 weeks
35 Seats

The primary theme of this course is to examine how firms can achieve superior financial performance through the establishment of a sustainable competitive advantage at the business level. Contemporary theories of strategic management will be discussed and critically examined for their relevance to the problems facing many of today's managers. Topics include analysis of industry attractiveness, value-chain analysis, core competencies, and business-level strategies.