A man reviewing spreadsheets and graphs at his desk
Principles of Advertising
Instructor Michael Johansson
Course Number COMM-211-01
Jan 11, 2021
15 weeks
29 Seats

An introduction to principles and practices of advertising. Topics include advertising theories, ethics, regulation, consumer research, media planning, message strategy, and campaign planning strategy.

  • Credits

    3 credit hours

    This 15 week course requires students to spend approximately 9 hours a week on course work.

  • Enrollment Restrictions

    This course section is open to RIT Online students.

    Enrollment restrictions are subject to change. Please contact us for assistance.

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