This course is an introduction to sample survey design with emphasis on practical aspects of survey methodology. Topics include: survey planning, sample design and selection, survey instrument design, data collection methods, and analysis and reporting. Application areas discussed will include program evaluation, opinion polling, customer satisfaction, product and service design, and evaluating marketing effectiveness. Data collection methods to be discussed will include face-to-face, mail, Internet and telephone.
3 credit hours
This 15 week course requires students to spend approximately 9 hours a week on course work.
Enrollment restrictions are subject to change. Please contact us for assistance.
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