This course introduces students to the techniques and approaches needed to create promotional materials used in marketing, sales, publicity and establishing organizational identify. The advantages, uses and guidelines of creating print media applications; including direct mail, catalogs, brochures, and other publicity and identity pieces; website materials; and film and video pieces are presented. Students will create a short script and pieces for print and web distribution.
3 credit hours
This 15 week course requires students to spend approximately 9 hours a week on course work.
This course section is open to RIT Online students.
Enrollment restrictions are subject to change. Please contact us for assistance.
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