Big lightbulb drawn on a chalkboard with ideas and drawings around it
Promotional Writing
Instructor Katherine Quinn
Course Number TCOM-435-01
Jan 11, 2021
15 weeks
19 Seats

This course introduces students to the techniques and approaches needed to create promotional materials used in marketing, sales, publicity and establishing organizational identify. The advantages, uses and guidelines of creating print media applications; including direct mail, catalogs, brochures, and other publicity and identity pieces; website materials; and film and video pieces are presented. Students will create a short script and pieces for print and web distribution.

  • Credits

    3 credit hours

    This 15 week course requires students to spend approximately 9 hours a week on course work.

  • Enrollment Restrictions

    This course section is open to RIT Online students.

    Enrollment restrictions are subject to change. Please contact us for assistance.

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