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Marketing Concepts and Commercialization

An introduction to contemporary principles and practices of marketing. The course is structured around the process of marketing planning leading to the development of successful marketing strategies including the commercialization of products and services in domestic and international environments. Focus is on environmental scanning techniques setting and evaluating measurable objectives innovating and controlling the interrelated components of product/service offering planning and executing the marketing mix (channels of distribution price and promotion) and enhancing customer relationships through the delivery of customer value.

This course is not being offered at this time. Please contact the concierge to find out more information.