The service world has many failures of large once-successful companies that failed to accomplish the primary goal of every organization: consistently design and deliver value to customers and other key stakeholder groups in a highly competitive and ever-changing service environment. This course introduces the concepts principles and practices necessary to avoid failure by taking an action-oriented approach to planning implementing evaluating and revising competitive strategy in service firms. The course will address basic concepts and principles of competitive strategy the process of developing and implementing strategy in service-centered firms development of robust future-oriented strategies using learning scenarios strategy mapping and tools for strategy evaluation such as performance metrics scorecards and dashboards.
Service Scenario and Strategy Development
This course is not being offered at this time. Please contact the concierge to find out more information.