This course explores the "student experience" in higher education. Since students are, arguably, a university's most important customer, how should institutions approach the student experience on and off campus? This course will prompt students to consider the wide range and types of colleges and universities around the world and the models used that form the college experience. These approaches impact students perceptions of the higher education university reputation, marketability, alumni giving, and retention. Topics for investigation include: (1) Campus facilities and "third places"; (2) Student services; (3) Student activities and athletics; (4) Teaching and learning; (5) Campus traditions; (6) Assessment strategies.