Big data is creating increased demand for analytics professionals to lead data-driven business strategy and operations. Today's businesses collect an incredible amount of data from nearly every customer touch point—point-of-sale transactions, customer service interactions, social media feedback, search engine activity, market research, sales data, demographic information, and more. With a business analytics master’s degree, you will be skilled in using big data to create powerful solutions to help companies increase sales, reach new customers, develop new products, enhance customer experiences, and more. You will acquire a broad and in-depth training in multiple disciplines related to business analytics, including management information systems (MIS), marketing, accounting, finance, management, and engineering. The program prepares you to enter and advance in today’s top business careers.
The business analytics degree program is career-focused. It was developed in conjunction with top employers, such as Intuit, Excellus, and Price Waterhouse, with a curriculum designed to help students understand and connect contemporary analytics technologies with today's business practices. Students are prepared for positions in such areas as marketing research, analytics, and consulting; digital analytics; web intelligence and analytics; accounting and financial analytics and risk management; supply chain analytics; customer analytics; and consulting.
$1,191 per credit hour (2020-21)
30 credit hours required
A part-time student may complete this degree in as few as 24 months.
- Data Management for Business Analytics (3 credits)
- Advanced Business Analytics (3 credits)
- Business Analytics Experience (3 credits)
- Financial Analytics (3 credits)
- Introduction to Data Analytics and Business Intelligence (3 credits)
- Marketing Analytics (3 credits)
- Accounting Information and Analytics (3 credits)
- Information System Design (3 credits)
- Data Management and Analytics (3 credits)
- Integrated Business Systems (3 credits)
- 95% of RIT graduates enter the workforce or continue to go on for further education
- RIT alums hail from more than 147 countries and work for more than 3,723 employers
- Upon graduation, you’ll become a member of the 121,000-strong RIT alumni community
- We build programs based on real-time employer demand
- The same faculty that teach on-campus, teach online
- RIT faculty have extensive experience in the classroom, in research, and in their professional fields
- We provide the same library services and resources, including a dedicated librarian, for online students
- Our career specialists provide advisement to help you plan, prepare for, and meet your career goals
- We provide enriched personalized academic advising
- You receive the same RIT credential as traditional on-campus graduates
Applications may be submitted any time during the year. For priority consideration, please submit all application materials a minimum of 6 weeks prior to your intended start date.
To be considered for admission to the master of science in business analytics program, candidates must complete the online application form and fulfill the following requirements:
- Hold a baccalaureate degree (or equivalent) from an accredited university or college.
- Submit official transcripts (in English) of all previously completed undergraduate and graduate course work.
- Submit a personal statement of educational objectives./li>
- Submit a current resume or curriculum vitae.
- Submit scores from the Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE) (GMAT preferred).
- International applicants whose native language is not English must submit scores from the TOEFL or IELTS exams. A minimum score of 88 on the TOEFL or 6.5 on the IELTS exams is required (requirements on sub-scores on each component of the TOEFL or IELTS may also apply). The English language test score requirement is waived for native speakers of English or for those submitting transcripts from degrees earned at American institutions. Applicants are exempt from submitting the TOEFL, IELTS, or PTE-Academic exams if they have worked or studied in the U.S. for the last two years or they are from countries and attended universities whose native language is English. These countries include: American Samoa, Australia, Bahamas, Barbados, Belize, Bermuda, British West Indies, Canada, England, Guam, Ireland, Mauritius, New Zealand, Scotland, South Africa, Virgin Islands and Wales.
- Certain countries are subject to comprehensive embargoes under US Export Controls, which prohibit virtually ALL exports, imports and other transactions without a license or other US Government authorization. Learners from Syria, Sudan, North Korea, the Crimea region of the Ukraine, Iran and Cuba may not register for online courses at RIT. Nor may individuals on the United States Treasury Department’s list of Specially Designated Nationals or the United States Commerce Department’s table of Deny Orders. By registering for online courses at RIT, you represent and warrant that you are not located in, under the control of, or a national or resident of any such country or on any such list.