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Marketing Resources

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ATC MarCom Services

The Assessment, Technology, and Communications Marketing and Communications team, within the Division of Student Affairs, offers strategic solutions for your marketing and communications needs. From strategy development to creative design, our team is here to help. All requests can be submitted by completing the online ATC service request form

If you are unsure whether your materials meet the RIT and Student Affairs brand standards, materials created by departments or centers can be submitted to ATC for review and guidance.  

We do not expect that you will be able to fully develop a marketing and communications plan for all programs and initiatives. Our team is here to help you identify your department or unit needs and work through your plan development.

Design Requests
The Student Affairs Marketing and Communications team is happy to assist in the design and creation of marketing campaigns, brochures, banners, t-shirts, giveaways, etc.

The Division of Student Affairs has also purchased an online design tool, Canva for Work, for any small design projects such as posters, flyers, social media images, PowerPoint presentations, and more.

Photography and Videography
Photography and videography services are available upon request. Please note that these services require schedule coordination and must be requested at least two weeks in advance.

Social Media
The Student Affairs Marketing and Communications team will work with each department to develop and assist with the implementation of a social media plan that is consistent with the goals and expectations outlined by RIT and the Division of Student Affairs. 

Social media content can also be submitted for posting on the official Student Affairs social media platforms. Some of these platforms feed content to the RIT homepage, as well. Decisions regarding the types of material that are funneled to the main RIT website will be at the discretion of the Marketing and Communications team. 

Marketing and Communications Strategy
The Student Affairs Marketing and Communications team offers strategic solutions for your marketing and communications needs. 

Website Support
The Division of Student Affairs seeks to enhance the online user experience for all website and mobile based products.

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Social Media

RIT Student Life Social Media:

The Division of Student Affairs Marketing and Communications team maintains the strategic direction and development of all Student Affairs social media accounts. Our team is focused on encouraging collaboration and promoting a unified message. We’re ready to tell our story – together.




RIT Tigers Social Media:

The Division of Student Affairs Marketing and Communications team works directly with the Division of Marketing and Communications to share content on main RIT social media platforms, including the Rochester Institute of Technology Facebook, RIT Tigers Twitter, RIT Tigers Instagram.

In addition, Student Affairs oversees the rit_tigers Snapchat presence and serves and the main content driver for the platform. If you are interested in taking over the rit_tigers Snapchat account, submit a request using the ATC Service Request Form.

Student Experience Channel:

RIT Student Life social platforms are used to share content to the Student Experience Channel on the main RIT website

Social Media Tips and Tools:

Share Your Content:

Use #RITStudentLife and #RIT! The RIT Student Life and RIT Tigers social media teams use these hashtags to search for relevant and engaging content to share on through their social platforms, helping you tell your story to a wider audience. 


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The Division of Student Affairs Marketing and Communications team will serve as a liaison between Student Affairs departments and RIT University Web Services. Our team can support you through strategy development, website planning, content writing, and more. For website assistance, please refer to our online ATC Service Request Form.

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Story & Data Submission Form

Help us tell our Student Affairs story by submitting student spotlights, accomplishments and highlights, successes, and data using the Student Affairs Stories & Data Submission form. 

Student Affairs Stories & Data Submission Form

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Tools and Resources

Tools and resource guides can be found on the myRIT portal




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RIT Brand

The Division of Student Affairs brand standards were been developed in accordance with the RIT brand standards. For additional information, please refer to the RIT Brand Portal.