Sports and Entertainment Management Minor

Overview

The sports and entertainment management minor focuses on providing you with the knowledge and skills needed to optimize the experiences of consumers and employees in sports and entertainment. You will learn to develop, implement, and manage sports and entertainment events, as well as the operations of sports and entertainment organizations. Your course work will focus on business strategy, analytics, customer service, purchasing, negotiations, contracts, and event/venue management–all as you work to manage and deliver highly-effective experiences.  

Notes about this minor:

  • Students ineligible to take this minor: This minor is open to students in all majors. However, because of the business courses required prior to a student beginning this minor, the minor is primarily intended for students matriculating in majors in Saunders College of Business. Students from other majors are welcome to complete this minor after also completing at least four additional pre-requisite courses in addition to the minor's core courses.
  • Posting of the minor on the student's academic transcript requires a minimum GPA of 2.0 in the minor.
  • Notations may appear in the curriculum chart below outlining pre-requisites, co-requisites, and other curriculum requirements (see footnotes).

 

The plan code for Sports and Entertainment Management Minor is SPORTE-MN.

Curriculum for Sports and Entertainment Management Minor

Course
Prerequisites
Students are required to take the following four courses:
ACCT-110
Financial Accounting 
An introduction to the way in which corporations report their financial performance to interested stakeholders such as investors and creditors. Coverage of the accounting cycle, generally accepted accounting principles, and analytical tools help students become informed users of financial statements. (This course is available to RIT degree-seeking undergraduate students.) Lecture 3 (Fall, Spring, Summer).
ACCT-210
Management Accounting 
Introduction to the use of accounting information by managers within a business. Explores the value of accounting information for the planning and controlling of operations, assessing the cost of a product/service, evaluating the performance of managers, and strategic decision making. (Prerequisites: ACCT-110 or NACC-205 or equivalent course.) Lecture 3 (Fall, Spring, Summer).
MKTG-230
Principles of Marketing 
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution. (This class is restricted to undergraduate students with at least 2nd year standing.) Lecture 3, Recitation 3 (Fall, Spring, Summer).
MGMT-215
Organizational Behavior 
As an introductory course in managing and leading organizations, this course provides an overview of human behavior in organizations at the individual, group, and organizational level with an emphasis on enhancing organizational effectiveness. Topics include: individual differences, work teams, motivation, communication, leadership, conflict resolution, organizational culture, and organizational change. (This class is restricted to undergraduate students with at least 2nd year standing.) Lecture 3 (Fall, Spring, Summer).
Required Courses
HSPT-375
 Customer Experience Management
The overall objectives of this course are twofold. This course first examines the development, management, and improvement of service delivery systems used by service organizations (i.e., hotels, restaurants, travel agencies, and health care) on the supply side through the lens of quality management. Secondly, the course examines customer requirements on the demand side by focusing upon how customer experience design shapes customers’ thoughts, actions, and decision processes. Students will learn techniques used for diagnosis, measurement, and continuous improvement of successful customer experience. There are three major sections in this course. Section 1 focuses on understanding the paradigm of customer experience, identifying the drivers of customer satisfaction, formulating strategies to optimize the customer experience, and managing service operations through the development of a service blueprint. Section 2 focuses on the role of exponential technologies, such as artificial intelligence, robotics, augmented reality, virtual reality, and data analytics, in creating exceptional customer experiences. Section 3 discusses the creation of exceptional luxury customer experiences, incorporating technology, and describing how brands go beyond traditional branding frameworks to create luxury experiences. Lecture 3 (Fall).
HSPT-420
 Contemporary Issues in Sports and Entertainment Management 
Choose one of the following:
MKTG-360
 Professional Selling
Selling concepts, tools, strategies, and tactics are discussed as they apply to both external and internal customers. Students learn and experience some of problems faced and rewards earned by those in professional sales. Customer relationship management/partnering with customers and truly seeking to meet their requirements are discussed as key to long-term success. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course and 3rd year standing.) Lecture 3 (Fall, Spring).
MKTG-365 
 Marketing Analytics
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted online and offline marketing dollars. It also provides marketers with the information necessary to help support company investment in marketing strategy and tactics. This course provides the participant with the necessary knowledge and practical insights that will help a marketing manager get more out of available data and take strategic advantage of the analysis. This interactive, participatory course is designed to answer key questions: “What is marketing analytics, how can marketing analytics improve my marketing efforts and how can I integrate marketing analytics into my business? (Prerequisites: MKTG-230 and STAT-145 or equivalent courses.) Lecture 3 (Fall, Spring).
Electives
Choose two of the following:
BLEG-250
 Law, Business, and Society
This course provides an introductory survey of significant aspects of how select laws in the U.S. affect and are affected by society and commercial enterprises. The focus is on legal principles and societal considerations. Ethical issues in certain contexts will be discussed as well. Students will be introduced to basic legal research. Lecture 3 (Fall, Spring).
HRDE-380
 Human Resource Management
Human resources within an organization provide value added dimensions to the organization, which in turn influence the larger society within which the organization exists. The management of those human resources is a critical function within any organization. The goal of the human resource management (HRM) department is to attract qualified employees, manage systems that meet their needs and establish policies and protocols to retain and promote employee engagement. This effort develops a workforce that can meet the organizational strategic goals for growth and continued relevance in the world of work. This course provides an overview of HRM and the context within which HRM functions in organizations. Lecture 3 (Fall, Spring).
HRDE-383
 Employee Benefits & Compensation
A total rewards program within an organization develops and aligns a reward strategy for employees to reinforce the behavior and performance required to support the organizations overall strategy. This course identifies what rewards are, both tangible and intangible, including compensation and benefits. Using the information a rewards program is built reflecting existing business conditions and cost constraints. This program is used as an organizational strategy to satisfy personal and financial needs of the current and future workforce. Lecture 3 (Spring).
HRDE-387
 Human Resource Employment Law and Regulations
Employment law and regulations govern how the workforce functions. Adherence to the law can raise questions due to context of the situation and applicability of the law to a variety of situations. This course will explain employment laws and regulations as they apply to a variety of workplaces and interpret how these laws and regulations require compliance through the practice of human resource management. Lecture 3 (Fall).
HSPT-350
 Event & Project Management
The meeting and event planner of today must know how to plan, execute, and evaluate any event to show value to the stakeholders. Meetings today help us celebrate meaningful events, change the way people behave, motivate employees to perform better, and solve problems by bringing together ideas from many different cultures. This course is designed to provide an introduction to the principles and concepts required for the management and execution of a successful event. Essential topics will include event planning, coordination, sponsorship, budgeting, programming, marketing, communications, vender management, volunteer management, risk management, event research, and event evaluation. (A minimum of 3rd year standing is required to enroll.) Lecture 3 (Spring).
MGIS-320
 Database Management Systems
Transforming data into information is critical for making business decisions. This course introduces students to the concepts of data, information and the business database management systems (DBMS) used by modern organizations. Exercises and hands-on projects are used to model the information needs of an organization and implement and query databases using applications such as Microsoft Access and SQL. Lecture 3 (Fall, Spring).
MGIS-355
 Business Intelligence
The course is intended to provide an integrative foundation in the field of business intelligence at both the operational and strategic levels. Students will experience a variety of contemporary tools to analyze complex business data and arrive at a rational solution. Topic such as data warehousing, visualization and data mining will be covered, along with other topics relevant to the field of business intelligence. The computer will be used extensively throughout the course. (Prerequisites: MGIS-350 and MGIS-320 or equivalent courses.) Lecture 3 (Fall, Spring).
MKTG-320
 Digital Marketing
Internet marketing is critical to an organization's overall strategy. This course focuses on tactics and strategies that enable marketers to fully leverage the internet. Topics include the overall internet marketing landscape, technologies, customer segmenting and targeting, search, analytics and emerging internet-marketing platforms. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course.) Lecture 3 (Fall, Spring).
MKTG-350
 Consumer Behavior
A study of the determinants of buying behaviors. Emphasis is on identifying target markets and customer needs, internal and external influences on lifestyle and understanding the buying decision process. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course.) Lecture 3 (Fall, Spring).
MKTG-360
 Professional Selling
Selling concepts, tools, strategies, and tactics are discussed as they apply to both external and internal customers. Students learn and experience some of problems faced and rewards earned by those in professional sales. Customer relationship management/partnering with customers and truly seeking to meet their requirements are discussed as key to long-term success. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course and 3rd year standing.) Lecture 3 (Fall, Spring).
MKTG-365
 Marketing Analytics
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted online and offline marketing dollars. It also provides marketers with the information necessary to help support company investment in marketing strategy and tactics. This course provides the participant with the necessary knowledge and practical insights that will help a marketing manager get more out of available data and take strategic advantage of the analysis. This interactive, participatory course is designed to answer key questions: “What is marketing analytics, how can marketing analytics improve my marketing efforts and how can I integrate marketing analytics into my business? (Prerequisites: MKTG-230 and STAT-145 or equivalent courses.) Lecture 3 (Fall, Spring).
MKTG-370
 Advertising and Promotion Management
An in-depth view of tools of promotion management: advertising, sales promotion, public relations, personal selling, direct marketing and internet marketing as well as new and alternative media. Basic concepts of how to use print, broadcast, internet and out-of-home media are studied. Planning, budgeting, creative strategy, and the roles of advertising agencies are also covered. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course.) Lecture 3 (Fall).
MGMT-310
 Leading High-Performance Teams
Taught in an experiential, team-based format, this class focuses on leading teams and developing strong team dynamics, especially within a high tech. environment. The course will provide hands-on experience in leading and participating in teams as students will be assigned to multiple teams with a specific role on each team, including team leader. When possible, the class includes a virtual team project with students at RIT’s global campuses. (Prerequisites: MGMT-215 or equivalent course.) Lecture 3 (Spring).
MGMT-320
 Organizational Effectiveness Skills
This course provides students with working knowledge and practice of the professional and interpersonal skills of effective organizational members. Skills include networking, presenting, professional writing, giving and receiving feedback, handling conflict, and leveraging diversity. Particular emphasis is placed upon applying these skills in a virtual work environment. (Prerequisites: MGMT-215 or equivalent course.) Lecture 3 (Fall).
MGMT-450
 Negotiations and Decision-Making
This course is designed to improve your ability to negotiate by understanding decision-making biases that affect the negotiated outcome. Individual sessions will explore the structure and strategies to mitigate risks and challenges inherent in achieving optimal solutions. (Prerequisites: MGMT-215 or equivalent course.) Lecture 3 (Fall).